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How To Improve Store Sales Performance

2014/2/27 13:30:00 23

shop > a href= "//www.sjfzxm.com/news/index_c.asp" > Sales > /a > the goal is to get the biggest sales performance. The advertising campaigns and promotional programs for the general consumers are aimed at attracting more customers. The store environment, the order to maintain the store, the courtesy to be polite and so on can all give customers good impression and improve sales performance.

the professional training of shop operators is very important. Although the position of the salesperson is not high, it represents the image of the store.

They opened from the morning to the evening, the people, things, things, all the representative of the enterprise, representing the image of the store.

The shop spends a lot of manpower, material and financial resources, carefully designed and formulated all kinds of management decisions and standards, which are finally reflected in the daily work of the store.

For the successful storefront management, the professional training of the salesman can not be ignored.

improving store's sales function

the first thing for a salesperson to do is to understand the needs of customers and the psychology of customers, and then design the way and means of storefront sales according to the needs and psychology of customers.

Business is a tool. People say that "to be good at what they want, they must first benefit their devices". Only by improving the sales skills of shop owners in advance can they obtain high sales performance accordingly.

1., the display of commodities should be abundant, and the basic requirements for display can be clearly displayed /p >

there are about 20~80 kinds of goods in an ordinary shop. There are about 80~200 kinds of goods in a private store. In addition, they are seasonally adjusted as the seasons change. They sell warm in winter, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > mat, deodorant insoles...

Only with the richness of commodities can customers have a lot of selectivity.

[example]

a customer wants to buy a pair of insoles in the process of shoeshine, and finds that this shop only sells several kinds of ordinary insoles, so customers do not feel very well.

If there are not only several kinds of optional insoles, but also different use effects, from deodorization, health care, sweating, comfort, and so on, correspondingly, it will inevitably make the choice of customers much larger than the previous situation.

If the sales volume of a single item is increased, the sales volume of the whole store will naturally increase.

so the richness of store display is a very important factor.

But it is important to note that the stock should be appropriate to avoid excessive accumulation of goods, otherwise, the capital turnover will cause great pressure.

cleanliness and tidiness are also a basic requirement.

The dignity and cleanliness of the uniform, whether the attitude of the salesperson can speak to the customers is amiable and trustworthy, all of which are about the training contents of the shop staff.

[example]

before the holidays, stores are stocked with goods and shops are busy. The entire storefront stack is just like a storehouse. The merchandise is not properly classified. There are many different kinds of products stacked together, and even the shoes on the shelves are not cleaned.

Customers will feel very disgusting at the first glance, at least they will feel very awkward. Impatient may have already turned their heads away. The patient who has more patience will endure one or two times at most. The third time will go to a more clean and tidy shop, and they can never appear in the shop again, so your store will lose a lot of customers.

2. continuously replenish the goods that meet the needs of customers /p >

there are many kinds of goods in the market. How to find the most suitable products for customers? Market research is an effective way.

For example, to open a shoe store in a district, what kind of price and what price goods do you need in this district?

Also like the insole, there are hundreds of insoles in the whole country. If we want to make clear that there are more people in this area, if there are more elderly people in the country, then we will get some more insoles with health effects. Now the elderly people pay more attention to their health.

They often go out for sports, health care insoles, and they will be very receptive.

And so on, this is a very important thing that can be solved by means of market research.

3., the price is reasonable and attractive.

the reasonableness of price is also a very important factor.

How to rationalize the price? To achieve the goal of rationalization of prices, we must achieve the following two points: (1) the reference price of the market; (2) the price provided by the supplier.

The prices of any commodity are cyclical, and the prices of the newly listed commodities will increase with the increase of demand. When they reach a peak, they will tend to moderate and gradually decrease.

The price of commodities depends on the periodicity of commodities, whether in the rising stage or in the declining stage.

the profit of a store is the net profit remaining after deducting the cost.

4.. Use the least number of personnel to achieve the best turnover

shoe shop usually opens at 9 in the morning and closes at 9 in the evening, and operates 12 hours.

The best number of people in a store should be allocated. The more people are, the greater the cost will be.

The staff of a private shop is around 2-3 people.

Large shoemaker shops can be more than 50 square meters, or even larger, with 6-10 people.

5. create comfortable shopping environment /p >

comfortable shopping environment can give customers a sense of intimacy and help increase customer loyalty.

[case] .

When the festival is over, the department stores will also be very busy because of the reasons for holidays, and people will be crowded. But the air is often very dirty, because some stores in order to save electricity bills, do not turn on the air conditioning, and do not pay much attention to and improve the ventilation conditions of the store. P

The shoe shop is full of stench.

In developed countries, this situation is extremely rare.

As a matter of fact, as long as we spend a small amount of electricity that we have to spend and turn on the air conditioner, we can still feel comfortable temperature and fresh air even in a crowded environment. The time for customers to stay in this shopping mall will naturally lengthen. The probability of shopping will correspondingly increase and the profit of the shopping mall will be more.

> strong > 6., more advertising campaigns to attract a large number of customers.

whether it is DM, or POP hanging on the wall, or through newspapers, leaflets and so on, the purpose is to attract more customers to the store to spend.

We should pay attention to the effect of advertising, instead of doing some advertising with no actual effect.

7., shop assistants should have mastery of commodity knowledge /p >

business people should master the correct commodity knowledge, skilled operation skills, familiarity with the performance of commodities, and be polite to customers.

Commodity knowledge is very important. If a salesperson does not know how to use the product, how can he explain it clearly to the customer and sell it well?

the decoration design of a shop often costs much, and its effect determines the visual image of the store. It also affects or even determines the success or failure of a store. At the same time, through the design, it also reveals the business philosophy of the operator "style" and "/p".

a shop's decorating design can also see the attitude towards customers. Many shops have put in many ideas of operators or even designers when decorating and designing, or only from the point of view of operational efficiency or cost, without taking into account the needs of customers or even the whole society. Therefore, we can often see many flashy and weird designs. There are also streets full of signs to attract consumers but not to design bigger signboards. Many more have to sacrifice safety measures to increase the use area or management convenience, and even occupy public places such as sidewalks or fire lanes.

in fact, from the perspective of customer satisfaction, the decoration design of a shop should be considered from the customer's standpoint, and the satisfaction of its needs should be considered.{page_break}

use the concept of contact point to analyze what services each facility should provide to consumers.

＜p＞　　如招牌通常是消费者抵达商店时的第一个接触点，招牌除了告知顾客商店的位置外同时也让顾客感受这家商店经营的行业与风格;日本东京知名文具商伊东屋在银座一栋大楼外挂上一个红色回纹针做为招牌，既有创意又醒目而一目了然.台北金山南路上也有一家眼镜行以很可爱的眼镜造型招牌让人印象深刻，当消费者按着招牌的引导来到店门口时，消费者由门外橱窗告示判断你是否能提供令他满意的商品或服务，因此;除了考虑美感与创意外，更要考虑提供给顾客的资讯是否足以吸引顾客.而店内的装潢无论摆设‘灯光’动线‘货架或座位的高度宽度等，除了考虑消费者使用之便利及机能性需求的满足外，更需照顾到心理之满足感，如气氛之塑造’美感‘舒适感等一个商店如果能在规画之初便能从顾客角度思考，提供一个在资讯告知‘视觉美感及舒适的消费空

The store image will create more customers than customers!

shop hygiene is one of the main tasks of shoeshine shops. Food industry is especially important. Shoemaker shops are also working in a cool, clean environment, which can not only satisfy customers, but also feel relaxed and happy.

the eight stage of customer purchasing psychology

despite the changing demand of customers, the purchasing psychology can still be divided into 8 stages:

Figure 1-1 8 stages of customer purchase psychology

attention.

Attracting attention, watching and watching can also be achieved through advertising, window display, merchandise display and other measures to achieve the goal.

interest.

Generate and interest can be achieved through advertising, window display, merchandise display and other measures.

Lenovo.

The association between purchase and purchase can be achieved through advertising, window display, merchandise display and other measures.

requirement.

If you want to own or buy, you can achieve your goals through advertising, merchandising, and clerk instructions.

compare.

Compared with similar products, the choice can be achieved by means of merchandising, salesperson reception and sales skills.

decision.

After the above 5 stages of activity, customers finally decide to purchase after repeated brewing and thinking in their minds.

implementation.

Payment.

satisfy.

Customer satisfaction after purchase.

[case] .

"P > a family or a few colleagues went to the shoeshine shop and saw a pair of good insoles in the showcase. After everyone saw them, they began to discuss, and the salesmen gave them a detailed introduction. They thought it was very good. When someone felt the desire to buy it, then they looked at the price. Although the price was higher, the salesman explained this mentality to the customer patiently:" this is a new product, good health effect, and take a pair of active customers to put them in the shoes. Although the price is a little higher, it is still very cost-effective. "

Put it in his shoes, if there is no big problem.

You may buy it.

so the mentality of customers is from the attention, interest, questioning, demand, until the cost of buying several stages.

the change of purchasing mindset /p >

smart consumers have new consumption psychology no matter in shopping or in the use of money.

1. purchase of "necessity" commodity /p >

modern people buy goods more rationally than before, and tend to the necessary items to maintain their current life or to achieve a certain standard of living, so as to rationalize their lives so as to avoid waste.

[case] .

In the summer of P, customers come to the shoe shop to look at the insole when they shine their shoes.

In the process of customer shoeshare, the clerk can get some information about the guests. Customers purchase products are basically purposeful. The salesmen can understand what kind of insoles the customers need from talking and observing the shoes of customers, and provide them with several options, so that the probability of successful pactions will increase correspondingly.

2. purchase of goods that "feel cheap" /strong

customers are generally willing to buy good quality and inexpensive products.

In fact, to create a "cheap" feeling for < a href= "//www.sjfzxm.com" > Customer < /a > can effectively stimulate customers' desire to buy.

In the shoe store, posters are often used to publicize the leaflets, which create large scale price cuts. It is to let customers feel that if they buy the commodities that are needed for mass reduction, they must be "cheaper" than buying other stores.

3. purchase of "high safety" goods /p >

Under P conditions, people are more and more inclined to buy brand goods.

The reason is:

price is high, but it keeps value;

quality;

after-sales service is good.

customers prefer to spend more money and pursue high safety of goods.

store and merchandise visibility, store size and business attitude are all criteria for evaluating safety. Especially in terms of commodity quality and technology level, the establishment of after-sales service system is a prerequisite for ensuring safety.

[case] .

a customer bought a bottle of shoe polish in the shoe store, and when he opened it, he was half empty.

Actually, there may be some unusual behavior when the factory is out of the factory, but customers will naturally think that the store is deliberately cheating and may come back to ask for a return.

Even if he is too troublesome to ask for a return, he will never go to the store again.

As for the storefront, it not only damages the reputation of its own store, but also loses the customer. The more serious consequence is that it destroys the image of the hard store store that the store has built up in the mind of its customers.

"we must make good use of its tools". If we want to get the success of storefront sales, we must make preparations for all aspects, and the professional training of shop assistants is a very important one.

The salesperson represents the image of the store, is the direct executor of the store sales, and professionally training it is an important guarantee for improving the sales performance of the store.

< a > href= > //www.sjfzxm.com/news/index_s.asp > > Business > /a > the competition of the society is more and more intense, especially the store competition. Some shoppers are constantly in the market, and some of them are rolling in. Some shops are like a flash in the pan and are inundated in the market competition.

One of the most important reasons is whether the service attitude and skill level of shop assistants can really satisfy the customers.