LV Former Leader Vincent Bastien: Luxury Anti Traditional Marketing Rule, "The Effect Of Van Bloom"

< p > latest data statistics, the Chinese have bought the world's 47% a href= "www.sjfzxm.com/news/index_c.asp" > luxury goods < /a >, which is the undisputed largest customer in the global luxury market.

Famous luxury brands have almost all entered China, and luxury brand stores almost all have Chinese speaking service providers. Serving Chinese customers has become the most important market target and market strategy for all luxury brands.

In February 22, 2014, the school of economics and management, Tsinghua University, hosted the "great teacher's lecture hall - the road to the top luxury brand", held in Beijing. The international luxury marketing management master, Louis Vuitton, the former head of Vuitton Vincent (Vincent Bastien), analyzed the way to the top luxury goods, and learned how to go to the top brands.

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< p > Vincent Bastian pointed out that ordinary marketing is not suitable for luxury goods. Luxury goods follow the anti traditional marketing rule, that is, the "van der Lun effect". The higher the price, the more sales, forget the location, do not cater to the consumer, the luxury decides the price, not the price determines the luxury.

Luxury Strategy and anti traditional marketing rule are also applicable to other fields, especially in the medical and health care industry. He believes that only with good service and technology can we enter the luxury industry, for example, Chinese acupuncture can enter the luxury industry.

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< p > in recent years, China's local luxury brands have grown rapidly, and brand influence and sales have been further improved.

Vincent Bastian suggested that Chinese local luxury brands should know more about luxury strategy, focus on localization and implement the strategy. Don't forget their own market. Product design should have Chinese characteristics and be flexible, but it should not be too Chinese.

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Does "P" luxury require the help of star effect to enhance brand status? Vincent and Bastien believe that luxury goods can not be supported without brand support. Publicity should not be used as an endorsement for celebrities, but a star's "use" of the brand.

In response to the question of whether the Chinese government will curb the consumption of three products and whether luxury goods will be affected, he believes that luxury does not mean corruption and market sales have not changed much.

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In addition to P, Vincent Bastian brought his new book Luxury Strategy: revealing the brand strategy of the world's top luxury brands.

Luxury goods are not only expensive, but also meet two needs, one is to satisfy customers' dreams and the other is to achieve social differentiation, he said.

As far as perfection is concerned, luxury products must be scarce: the scarcity of materials and the scarcity of labor. Manual plays a very important role in luxury goods. If large-scale mechanized production is done, it will lose the meaning of luxury goods.

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Adhere to tradition and innovation, and strive to provide guests with the perfect luxury experience.

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