Mark Jakob, Chief Designer Of LV, Brand New Integrated Shoe.

< p > has left Louis a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > Mark Jakob (Marc Jacobs) recently revealed that his brand name Mark Jacobs will be a brand new integration, brand name is changed, the product will be mainly adjusted and developed "a", "LV", "shoes", "shoes".

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< p > according to the United States, the reason why Marc Jacobs did so is to expand the brand influence more. Besides, he can also spend more time on family reunion.

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Mark Jakob P has been a design director in luxury brand Louis Wei. During that time, his two brands, Mark Jakob and Mark Mark, suffered some bad effects due to his negligence.

He said frankly that the design team without him is like a headless fly and doesn't know how to do it.

Whether it is accessories, bags or shoes, it has lost the definition of design, and the only person who can change this situation is himself.

So that explains why he urgently needs to restructure his brand.

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< p > in addition to the rectification of the design team, there are 4 aspects that need his attention.

The first is brand logo. He thinks his brand logo needs to be redesigned, and packaging, shopping bags and interior decorations need to be adjusted.

The second aspect is the brand name. Mark Jakob's deputy Mark Jacobs Mark's company has been pferred from New York to London. Before that, he didn't like the name very much. He had already thought about the new name, but he could not publish it for the time being.

The third thing that needs to be adjusted is shoes. The brand of his shoes is worse than that of bags and accessories, less than a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >. He hopes to change this situation.

The last aspect is to build Mark flagship store. Mark Jakob wants to build a flagship store that covers all his own brands to facilitate customers' total consumption.

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Before P, in 1997, Marc Jacobs, a 30 year old and unruly New York guest, was chosen to be the artistic director of Louis Vuitton.

Before he joined, Louis Vuitton was a traditional French brand with only bags and product lines.

Although at that time, there were more than 100 shops in the world, and it was popular in the Japanese market. Japanese customers went to Hawaii duty-free shops in groups on a large scale, but conservative design and aging brand image had already made LV and LV cool off.

As another paction in this cooperation, LVMH has invested in the personal designer brand established by Marc Jacobs in 1993 and has gradually increased its shareholding to 96%.

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< p > to some extent, Marc Jacobs in the 16 years of LVMH can represent the operation mode of fashion industry.

Since 1990s, when luxury groups such as LVMH and Kering began their intensive acquisition strategy for luxury brands, new designers and their personal clothing brands fell into a leaky net of interest.

This is a long-term business plan.

Before these young designers were able to build up their careers, luxury groups took them to a creative director or art director of a brand, while investing in their personal a href= "//www.sjfzxm.com/news/index_s.asp" > brand /a.

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