Exhibition News: "Origin Underwear Home Clothes China Line" Start
< p > January 18th, sponsored by the China Textile Association's underwear Committee and home dress Committee, the first stop and launching ceremony of the "origin underwear home clothes China line" jointly held by mailai Shun (International) underwear City was held in Chaoyang square, Chaoyang District, Guangdong province.
Peng Guifu, vice president of China Textile chamber of Commerce and Secretary General of Guangdong Textile Association Chen Qianwei attended the opening ceremony.
More than 100 underwear and home furnishing manufacturers participate in the interactive activities such as spot exhibition and new product distribution. "China dream, Chaozhou Shantou situation - Shantou art volunteer service group sent spring into Chaoyang" was also held in the same period, attracting tens of thousands of people to visit the site.
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< p > at present, Chaoshan District has a famous underwear town in China, a famous town in China, a famous town in China, a small town in China, a a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107105", a famous industrial cluster in the underwear Town, "/a", "Chen Dian", two famous knitted towns in China, the Chinese textile base city of Puning, and the quicksand in the underwear town. The industry is well matched and the output value reaches 100 billion yuan. It is one of the largest underwear home furnishing industrial bases in the whole country and even the world.
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At the launching ceremony of "P", Peng Guifu said that in recent years, influenced by multiple factors, the underwear home furnishing industry in Chaoshan District is undergoing an in-depth structural adjustment period.
Although there are such brilliant moments as the "double 11" Shopping Festival, it is only a meteor shower for the whole industry for the whole industry.
With the opening of the Shenzhen high-speed railway at the end of last year, it will take only 2.5 hours from the Chaoshan area to Guangzhou, and 1 hours to Shenzhen, to Xiamen for half an hour, which will definitely shorten the time for Shantou to go to all parts of the country, so that the underwear household clothing section of Shantou will enter the era of < a href= "http:// www.sjfzxm.com/news/list.aspx ClassID=101112107102" > High Speed Rail economy < /a >.
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Mr. Ma told reporters that the company had been distributing agents to the provincial and municipal levels, but last year, P began to engage in e-commerce. Many of the products were distributed on the Internet.
In order to meet the needs of customers, general production will be ahead of schedule, and inventory will remain high due to rapid market changes.
The purpose of this event is to clean up the inventory as soon as possible, and then to face the market directly or even to the consumers, so that the direction of future products can be more clearly controlled.
The activities that attract Mr Ma most is that activities can be promoted in nearly one hundred cities, which is bound to make a good publicity and preparation for the future brand building.
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Chen Shuncai, general manager of the Mei Lai Shun (International) underwear City as the planning unit of this event, said that whether it is electricity supplier, agency, exclusive store, brand marketing or high speed railway economy, revitalize market resources and tap the market potential is the basis and decisive factor for the development of P.
The advantage of cost effectiveness of products of origin is now easy to see, and how to pmit these advantages to consumers and consumer markets is undoubtedly one of the most effective ways to enhance communication.
"Origin lingerie home clothing" China activities is such an integrated platform for communication enhancement.
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< p > on the organization and implementation of the activities, Chen Shuncai said that the Mei Lai Shun (International) underwear city always adheres to the concept of service industry and development, and only if the industry develops well can it have its own future.
In order to carry out the "origin underwear home clothes China line" activities, Mei Lai Shun (International) underwear City has also set up a professional team to carry out the operation. This move has also been fully supported by the China Textile Business Association and the local Chaozhou Merchants Association. It is understood that nearly 300 manufacturers and brands have signed up.
The event will also be held in nearly 100 cities in Beijing, Shanghai, Wuhan and Chengdu in 2014. Apart from on-site exhibitions, cultural, charitable and technological activities will be arranged according to the actual situation, so that cultural, social responsibility and humanistic care will be combined with underwear home furnishing.
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< p > it is learnt that the Mei Lai Shun (International) lingerie City, in addition to leading the Chaoshan underwear home furnishing dress, "origin lingerie home clothing China line" activities, will also launch the "lingerie home furnishing dress world row" in the second half of the year, "a href=" //www.sjfzxm.com/news/list.aspx "ClassID=101112107108", "tour promotion exhibition" /a "activities, which has also been strongly supported by the China Textile Association of the China Council for the promotion of trade. Most of the booths can be applied for subsidies, thus greatly reducing the burden on enterprises.
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