TV Shopping Misleads Consumers, Seven Ministries And Commissions Jointly Manage

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< p > < strong > requires comprehensive supervision < /strong > /p >

< p > > a href= "http://sjfzxm.com/news/index_q.asp" > TV shopping < /a > has recently been put on the cusp of the storm.

At the end of 10, the State Administration of press, publication and radio issued the notice on Further Strengthening the advertisement management of TV shopping short films on TV channels.

The notice has clearly stipulated the advertisements for TV shopping short films, and has clearly stipulated the length, frequency, playing time and expression mode of the playing videos, to a certain extent, alleviated the phenomenon of coarse, indiscriminate and chaotic TV shopping advertisements.

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< p > however, such restrictions have also aroused concern among TV shopping practitioners.

Wang Wenxue, President of the media shopping Committee of the China Federation of Commerce, has said that such a sweeping approach will have the risk of injuring innocent people while combating the chaos of TV shopping.

Many enterprises that already have a certain scale and influence in the industry will be affected under such restrictions.

There is a practitioner's analysis that if the ban on TV shopping begins to be implemented, the loss of the whole industry will reach tens of billions of yuan.

Under such circumstances, there is an appeal from enterprises, hoping that the regulations issued by relevant government departments can effectively crack down on illegal enterprises in the industry under the premise of ensuring the healthy development of legitimate enterprises, ensure the healthy operation of the market, and maintain fair and honest, competitive and orderly market order.

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< p > the seven ministries and commissions jointly carry out special rectification of the TV shopping industry, which is a good news for the development of the whole industry.

Because consumers' cognition of goods in TV shopping comes from the introduction of goods in TV advertisements, they can not do their own intuition about the quality of products.

Therefore, ensuring the rights and interests of consumers and building the integrity system of the market are handed over to the industry itself and government departments.

As Wang literature has said, regulating the market of TV shopping can not only rely on industry self-discipline, but also strengthen government supervision. Under the premise of ensuring the development of the industry, through the comprehensive supervision of industry and commerce, quality inspection and other departments, we can truly standardize the TV shopping market.

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< p > < strong > starting with details < /strong > < /p >.

"P" industry experts, China's TV a href= "http://sjfzxm.com/news/index_q.asp" > shopping < /a > in recent years, the development of CCTV and provincial satellite TV has been declining year by year, and it has developed rapidly in the city channel, which is not unrelated to the definite position of the urban channel for the consumer.

The relatively fixed TV audience of the city channel enables the commercials of TV commercials to be targeted, and the advertising effect can basically be guaranteed.

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< p > a person who once engaged in TV shopping told reporters that while developing TV shopping, the city channel will also become a breeding ground for Industry pests.

Because counterfeit and inferior commodities usually grab profits by means of infringing the legitimate rights and interests of consumers, their funds are very abundant.

Some illegal businesses were willing to "bleed" in the process of cooperation with city TV stations, and even called the "one minute ten thousand yuan" high price.

Driven by such a high profit, a small number of TV stations have chosen to take risks and broadcast advertisements without making judgments on the authenticity of commodities or advertisements, which indirectly leads to the infringement of consumers' interests.

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< p > in the case of "toxic gold" which appeared in August this year, the illegal businessmen used the characteristics of TV shopping to advertise a large number of advertisements at every city, county level TV station or even provincial satellite TV. Through overwhelming publicity, consumers can not effectively judge the authenticity of advertising contents, and ultimately lead to consumers' life safety being violated.

And when consumers want to track down and sell toxic gold through TV stations, the information they get from the TV station has become false information. As one of the important links in the middle, the TV station is also ignorant of the former "gold master".

Finally, under the personal approval of Vice Premier Wang Yang of the State Council, the case was jointly pursued by the Ministry of Commerce and the Ministry of public security and many other departments, and finally the criminals were punished accordingly.

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< p > > a href= "http://sjfzxm.com/news/index_q.asp" > the formation of TV shopping chaos /a > is the result of many factors. It can not be effectively changed through a document, so we need to control every link in the industry and control it from the whole chain.

It is understood that the notice issued by the seven ministries and commissions will clearly stipulate and strictly regulate the process of operation, sale and publicity in TV shopping. Starting from every detail in the TV shopping industry, we should start with every possible link, and combine various functional departments to regulate the chaos in the industry.

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