Cashmere Enterprises Control Most Raw Materials Cashmere Clothing Should Not Be Sold Cheap.

< p > a piece of a href= "//www.sjfzxm.com/news/index_c.asp" > cashmere sweater < /a > priced at RMB 2000 in China, has been put into the world's cashmere top brand trademark and has entered the Department of Lafayette department store. The price tag has reached RMB 20000 yuan, and it has turned 10 times. However, the reality behind it is that although more than 2000 cashmere enterprises in China control more than 90% of cashmere raw materials in the world, and export accounts for 80% of the world's total, 90% of the cashmere production enterprises are still working on behalf of the European and American dealers. < /p >
Less than P, cashmere, which is known as "soft gold", is sold at a low price: Although 80% of cashmere is produced in China and 3/4's cashmere sweater comes from China, the profit of Chinese cashmere products is less than 10%, and less than 20% of China's brand names are actually linked. < /p >
< p > < strong > soft gold should be strong < /strong > /p >
< p > how to make "a href=" //www.sjfzxm.com/news/index_c.asp "soft gold > /a" become strong? This is a proposition that the whole industry must face and cannot evade. < /p >
Wu Jinhai, chief executive of the P cashmere cashmere, began to pay attention to this problem as early as 2002. He thought he must "value the brand and have the effect on the brand". < /p >
< p > "make a brand must be solid, single-minded, impatient, utilitarian, can not simply pursue the short-term effect of big red, we must adhere to long-term and continuous investment." This is Wu Jinhai's marketing strategy for the MI Huang people. Looking back on the brand development process of the 11 years, it is easy to see this point. < /p >
＜p＞　　11年来，米皇羊绒陆续开创了中国服装行业羊绒板块的数个“第一”：2005年，米皇签约关之琳为形象代言人成为当时轰动一时的新闻，尽管在其他行业，代言人早已成为司空见惯的一种现象，但是在中国羊绒行业，米皇却是第一个邀请明星代言的羊绒企业;2007年，米皇携关之琳设计的一款羊绒产品以10万元天价拍卖，并捐助给中国粉红丝带专项基金这一事件，再度成为一时的谈论对象，在目前看来，米皇的举动颇显俗套，但是在那个时期，在这个产业，米皇的这一举动却犹如一记重锤砸在了很多人的心里，也正是从这以后，其他羊绒企业陆续开始了对品牌的塑造; 2008年米皇启动“多彩战略”，从产品研发、设计、渠道入手全方位整合，首创行业发展新模式，同年，《中国羊绒白皮书》的发布，更是快速完成了米皇品牌地位的超越;2009年，“多彩战略”的提 Michigan decided to develop the direction of the future development. Around the "colorful strategy", MI Huang took the lead in cooperation with China Fashion Color Association to set up the only "Cashmere color research and development base" in China. In November, China's international fashion week and the "Golden Summit" designer Qi Gang jointly launched the "luxurious legend" Michigan Qigan top cashmere fashion conference. The conference has achieved an unprecedented success; in 2011, it upgraded the terminal and introduced the "5+2 champion" mode, launched the seed shop and seed shopping mall project; in 2012, the rice cashmere life hall realized terminal crossing, and the high-grade terminal experience marketing ranked first in the cashmere industry. "For so many years, MI Huang has not been very popular, but her footsteps are solid." A senior garment industry commented on it. < /p >
< p > < strong > rice cashmere Festival binding fashion > /strong > /p >
< p > in the F1 competition, the overtaking of the curve is the best time to win. After the financial crisis in 2008, Chinese clothing enterprises entered the overall adjustment period, especially the cashmere plate. But in Wu Jinhai's view, this is a good time to overtake the curve. < /p >
< p > in the view of most enterprises, the rapid return of funds is the top priority. Wu Jinhai believes that "the development of China's cashmere industry needs to attach importance to the design and establishment of its own brand, and to create its own brand. Besides the product value, the shaping of its brand value is also the top priority." However, both product development and brand building require enterprises to invest large amounts of capital and persevere. < /p >
< p > he advocated cooperation with key shopping malls throughout the country and held the rice cashmere festival in major cities. In this regard, marketing expert Angele praised this activity: "Cashmere Festival is the concentrated outbreak of brand energy accumulated by the rice emperor for many years, and it is the effective marketing of ground gas after the product differentiation, brand differentiation and channel upgrading. < /p >
< p > 2013, < a href= "//www.sjfzxm.com/news/index_c.asp" > mihuang cashmere Festival < /a >, so that the whole cashmere industry has a warm feeling in the cold of early winter. The show that it will be able to see on the T platform moves to the consumers, so that cashmere fashion can be seen and touched. Mihuang, with its fashion differentiation as its selling point, stands on the same starting line with the famous traditional brands such as Erdos and Heng Yuan Xiang. < /p >
Before P cashmere was introduced, many people thought it was a patent for the elderly, and the color appeared in the mind was only "black" and "gray". In the "rice cashmere Festival", the enterprise "colorful strategy" played the most incisive, "fashion" completely subverted the cashmere in people's minds in the old style, monotonous color stereotyped image. The cashmere cashmere products are made of high quality raw materials, cashmere, which are the most excellent natural fibers in animal fibers. They are made from high and new technology. In the product design and development, they are integrated into the latest popular elements of romantic Paris, which are novel and unique, highlighting the noble and elegant temperament. Mi Huang cashmere clothing has been enriched to cashmere sweater, cashmere coat, cashmere underwear, cashmere accessories and so on. Its color, style and design jump out of the traditional cashmere sweater circles. Binding fashion has become a magic weapon for MI Huang to quickly join the fashion cashmere camp. < /p >
< p >, however, the so-called "big trees attract the wind", and the Emperor Huang also welcomed the different voices. For this reason, Wu Jinhai replied, "there are always people who want to innovate and to cross the river by feeling the stones first." In this process, MI Huang is also growing and accumulating experience. I believe that in the near future, China's cashmere will go out of its own fashion path. < /p >