German Enterprises Accelerate Their Strategy In The Asian Market

< p > 150 year old German top 100 enterprise T T V South Deutsche group (hereinafter referred to as T u V) officially entered Xiamen in November 12th and launched Fujian's first test center focusing on < a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" and "less" and "less".

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The export of Chinese textiles and footwear increased steadily in 2013 P.

In 1~10 months, the growth rate of China's textile exports recovered to 10.9%, with a total export of US $233 billion 560 million, an increase of more than 10% over the same period last year, which surpassed the total level of foreign trade growth.

Among them, the share of exports to the EU has climbed further.

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At the same time, China's textile industry is facing increasing trade barriers at the same time, P.

In the first half of this year, the growth rate of China's textiles < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > slowed down by 3.7 percentage points compared with the first quarter of this year, and the "green" trade barrier dominated by quality safety and environmental protection technology is the main reason to prevent the export of related products in China.

Experts said that in recent years, the growth of product recall and anti-dumping cases put forward higher requirements for Chinese manufacturers in the implementation of technology and regulations.

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Like P, and other emerging consumer goods industries, with the upgrading of the overall level of China's footwear industry and the continuous stimulation of the potential of China's huge consumer market, the exhibition, trade and information center of the world footwear industry is also gradually shifting to China. At present, China is already the world's largest footwear producer.

However, the export of footwear products in China is faced with the restriction of trade barriers in the European Union and other developed countries. How to adjust the product structure, improve product quality and technology content, and enhance the added value of products become the biggest problem in the development of footwear industry.

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Vanward, President and chief executive officer of [0.00%] of P T T V, said that China has always been a traditional exporter of "a href=" //www.sjfzxm.com/news/index_c.asp "textile" /a "and footwear products, and that China is the main force of these two markets.

In recent years, many influential manufacturing centers have sprung up in this area. The export of clothing and footwear products from Fujian continued to maintain steady growth this year.

All of these have laid a key position in Fujian's textile and footwear industry in China and even in the world.

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Dr. Skei Te Kevin, chairman of the P T T V Committee, said: "the launch of the Xiamen laboratory is another important milestone in the internationalization strategy of T V.

China has always been a key element of our Asian strategy. We have always believed that the excellent development of the Chinese market will bring opportunities to the entire group. "

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< p > it is learnt that, as an independent third party technical service organization, the T u V Xiamen testing center is equipped with 3 professional laboratories. It mainly provides comprehensive services such as product quality testing, supply chain inspection, international standard certification and certification, etc. throughout the whole product life cycle in the fields of footwear, textiles, bags, toys, light industrial products and so on.

After its establishment, it aims to focus more on developing subdivision industries with local characteristics and advantages, so that customers can enjoy convenient and efficient testing services locally, so as to improve product quality and promote the pformation and upgrading of China's consumer goods manufacturing industry.

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< p > at present, T u V has been equipped with testing centers in Beijing, Guangzhou, Shenzhen, Hongkong, Taipei and other regions.

The test covers textile, machinery, consumer goods, electric power and other fields.

In September 2012, T V officially launched its large integrated testing center in Shanghai, which is one of the largest comprehensive testing and testing bases in T world V currently in the world.

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< p > Vanward said that with the operation of Xiamen test center, T u V will help Chinese textiles, a href= "shoes" and "shoes" /a manufacturers to enter the international market.

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