Hai Tao Sellers Will Blow Up Prices Or Luxury Prices.

< p > recently, many "a href=" //www.sjfzxm.com/news/index_c.asp "overseas purchasing /a" sellers said on the forum and WeChat that the international big name LV will rise from the next month.

However, yesterday, a business reporter learned from the interview that the store was not aware of the news.

Insiders say that the price increase of LV has been completed this year, and the news of Hai Tao's sellers has raised the price, or is to improve sales promotion.

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< p > < strong > luxury goods will be raised again? < /strong > /p >

< p > "next month, LV will raise its price all the way! Let's hurry!" recently, some overseas purchasing sellers sent out similar messages on the forum and WeChat, and said that the "up to 7%".

For the source of the news, a seller revealed that it was from the special shop guide which had good personal relations with the local government.

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< p > for the authenticity of the message, yesterday, reporters to Chongqing LV flagship store shopping guide to verify.

"We will not know the price information in advance."

The guide says that the brand will rise every year, as to when and how much it will increase. Usually it is mail notification from headquarters, and the price will be adjusted immediately after receipt.

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< p > it is understood that the domestic LV counters have been priced in November 8th, raising the price of all leather goods category by 4%, while the foreign market has completed the price rise earlier.

Correspondents found that this is the second increase in China's a href= "//www.sjfzxm.com/news/index_c.asp" > LV < /a > in China this year, the first price increase was in February this year.

Compared with the two price increase this year, LV did not make any price adjustments last year.

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< p > < strong > or promotion gimmick < /strong > < /p >.

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > luxury brand > /a > raising price is usually affected by three factors.

Yesterday, He Bin, China's luxury goods industry veteran and Italy luxury brand Kiton director, told reporters that this includes rising raw materials, local inflation and price adjustment to maintain its high-end image.

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< p > he analyzed that there are mainly two channels for overseas purchasing goods: "one is the inventory commodity, that is, the old one we often say, and the inventory time is more than two years. Only then can the merchant digest the inventory and choose other channels to sell, which often appears in the current domestic buyer's department store", but this channel is not affected by the brand price increase.

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< p > "another channel is a part of those who study abroad, work or settle down, go directly to stores, and then send them to China through mailing."

He said that through this channel can start the latest or the most popular style, so the seller does not exclude the seller to increase sales, claiming that the "price increase" for consumers to order, "the general situation is that buyers rarely pay attention to foreign markets after the price increases."

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< p > Li Guangdou, a famous brand strategy expert, also believes that the frequency of price rise in general international brands does not exceed two times. The price increase of LV has been completed worldwide this year, and the news of Hai Tao sellers has raised the price of increase, or the spirit of "buying up but not buying down" has been caught as a promotional way to increase sales volume.

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