VALENTINO Flagship Store Opens In Shanghai

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< p > brand new a href= "//www.sjfzxm.com/news/index_c.asp" > VALENTINO < /a > flagship store is located at the IAPM shopping mall in Huaihailu Road, Shanghai golden commercial area. The front wall of Huaihai middle road has two storeys with 790 storeys.

Opening the flagship store in Shanghai is an important step for VALENTINO to expand its global retail network.

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< p > new store is also a masterpiece of the famous architect < a href= "//www.sjfzxm.com/pioneer/" > David Chipperield < /a >. It is the second largest VALENTINO flagship store in the world next to Milan. It designs and stores the style and atmosphere of the magnificent palace. It is not only a store, but also a private world of customers.

The flagship store takes the lead in the old, and highlights the latest development direction of the brand.

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< p > store layout is divided into several special areas, showing the different features of the brand series respectively. Apart from categorization of goods, it also creates a unique atmosphere through different tonal, texture, finishing and lighting environments.

The quality of architectural design and display is perfect. The decorating materials are generous, rich and subtle. The gray Venice terrazzo is compatible with Carrara rubble, wood, marble, glass, thick leather and soft carpet. Customers can concentrate on appreciating series of products in a comfortable environment, and enjoy a quiet private space.

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< p > the wall decoration of each area has its own characteristics, including bright and frosted mirror, specially designed extruded gypsum curtain, or pparent borosilicate glass tube, and a curtain of ice is created for clothing.

The doorway of each area is paved with terrazzo from the floor to the doorframe, highlighting the thickness of the wall.

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< p > there are delicate and smooth carbon fiber display shelves along the interior of the room, displaying VALENTINO series products. The meticulous image and the steady feeling of architectural elements make an interesting contrast.

The shelf is built with LED lights, and each rack can also control lighting independently. The lamps are cleverly hidden and illuminate goods without trace.

The smallpox lighting strategy highlights different decorations and spaces, creates a global environment lighting with embedded lighting, and selects pparent white light to illuminate the boutique at the periphery of the special area, while soft lighting or beautiful sparkling crystal lamps are installed in the central area.

Crystal lamps are decorated with crystal lenses from brass rings, including different shapes, including a pendant chandelier, which illuminates the central space of the main staircase.

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< p > some areas from the ground to smallpox mosaic American wood, create a more intimate and warm feelings, like a mansion master's study.

The walls of the fitting room are lined with leather to make the little private space more cordial.

Each district has its own home. It feels like a series of personal beauty, a fashionable home with unique features and a special stove and locker. The style of independent furniture is based on Art Deco.

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< p > to celebrate the opening of Shanghai new store, VALENTINO creative director Maria Grazia Chiuri and Pierpaolo Piccioli decided to create a series of women's wear and a series of accessories. In November 14, 2013, we will hold an exclusive "a href=" //www.sjfzxm.com/news /index_f.asp "fashionable dress" in Shanghai.

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