Paris, The Trend City Of Europe, Ushering In Chinese "Slow Fashion"

< p > 2013 China Textile and clothing trade exhibition (Paris) and < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > Paris international clothing and apparel Procurement Exhibition < /a > (CTAF/APP Paris) (hereinafter referred to as "Paris Exhibition") opened in Paris Boer Exhibition Center and the famous European Texworld apparel fabric exhibition.

The exhibition is jointly sponsored by the China Textile Industry Federation, the China Textile Council, the China Apparel Association and the Frankfurt Exhibition (France) Limited.

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On the morning of the opening day, Zhang Yankai, vice president of the China Textile Industry Federation, assistant chairman of the China Textile Industry Federation, Xu Yingxin, executive vice chairman of the textile industry branch of China Council for the promotion of international trade, and Lin Yunfeng, vice chairman of the textile industry branch of the China Council for the promotion of international trade, accompanied by Mr. Xu Yingxin, President of the Frankfurt International Trade Promotion Council, visited the exhibition and conducted in-depth exchanges with exhibitors.

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Lin Yunfeng, who has participated in several Paris exhibitions for a long time, based on experience and experience at home, judged the current market trend in Europe: "in fact, slow fashion has not left the European market, which can be seen from the Paris exhibition in recent years." P

The most popular European buyers, such as Ningbo HengYuan, Ningbo Ming Lang and Beijing Pan am, are good at well tailored men's wear, and their products are positioned in medium and high grade.

The women's clothing enterprises, represented by Wuhu Optima, Nantong Ji'an, Nantong Murray and Hangzhou Shiyi Ge, are welcomed by European buyers for their strong sense of design, excellent quality and rich clothing.

It is not enough for European market to compete solely by price advantage. First, we must enhance the added value of products, quality and services through the market, and secondly, we can make the products accurately landing through a platform channel.

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< p > with the formation of the brand effect of Paris exhibition, the exhibition attracted 195 enterprises from 14 countries and regions, including 111 Chinese exhibitors and 1200 square meters of exhibition area, representing an increase of 20% over the previous period.

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< p > the exhibition is selected by the 2 Museum and 4 hall of the Burgh Exhibition Center.

The exhibits are divided into three categories: Men's wear, women's wear and leisure / sportswear.

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< p > to make the audience have a more intuitive understanding of the Paris exhibition, the organizers set up the popular trend area for the first time.

The fashion trend has been selected from 195 exhibitors to select more than 10 exhibitors, including Dalian pan Rui Clothing Co., Ltd. and Sichuan Jindi Garments Co., Ltd.

Pan Rui has rich experience in menswear production, especially in the production process of suits, trousers, casual pants, shirts, casual shirts and overcoats.

The gold flute clothing has its own characteristics in the design and production of down garments.

The two companies show products are newly developed and produced first-line products.

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< p > this Paris exhibition provides a comprehensive and multi angle publicity platform for enterprises.

Organizers in Paris to display the official website homepage to provide publicity space for exhibitors to help enterprises get more buyers' attention.

In addition, online a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107107" > I-TEX procurement < /a > system will also be open to enterprises free of charge.

The I-TEX procurement system was formally launched in 2011. As the online extension of the Paris exhibition, a large number of audience purchasing information is included, which can provide a useful supplement for exhibitors to communicate with buyers effectively after the exhibition.

The news center of Paris exhibition also serves the enterprises. The exhibitors can put their promotional materials in the news center for the convenience of media coverage.

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< p > at the 4 day exhibition, the organizers carefully organized a series of forums.

The topics of the forum include improving the working conditions in the apparel supply chain, seminar on Com4 Tatsu yarn, examples of sustainable development in textile industry, textile technology of natural flax and hemp, textile reuse, interpretation of the trend of 2014~2015 autumn and winter and interpretation of designer's works.

The forum set up an exchange and interaction platform for exhibitors and buyers.

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P > from the distribution area of domestic exhibitors, in addition to the traditional "a href=" "http://news.sjfzxm.com/news/list.aspx? Classid=101112107108", "textile province" > /a > Jiang, Zhejiang and Shanghai, the exhibitors in Fujian, Anhui, Guangdong and other regions are also very active.

Exhibitors' repetition rate has increased year by year.

From 40% last year to 50% this year.

Ningbo HengYuan, Ming Lang, lion Dan, Zhejiang Carle, Beijing Pan American, Wuhu Optima, Nantong Ji'an, Nantong Mei Lei, Hangzhou Shiyi Ge and other enterprises continue to prepare for the war. Meanwhile, some new enterprises such as Zhejiang, the red collar and the Qingdao Dongfang light industry have joined the team.

Lin Yunfeng said that the formulation of long-term participation programmes is very important for enterprises to expand the European market.

The development of European market is not a single step, but a long-term process.

The exhibitors have their own long-term operational plans.

Many enterprises continuously participate in the Paris exhibition. On the one hand, they grasp the market changes and fulfill their commitments to customers.

It can be seen that repeated exhibitors are encouraging and attracting each other to exhibitors and spectators.

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