European Fashion Brand Seven 7 Advancing To Mainland China

China's strong consumption power is also admired for the European market where consumption is slowing down. It also attracts more European and American brands to enter the Chinese market. It is reported that the European fashion brand Seven 7 will enter the Chinese market recently. Unlike other European and American brands, it may test the water through the Internet market first, then enter the traditional channel to complete the distribution.

Compared with the global market downturn, Chinese consumers are still growing more optimistic, especially in China. Fashion shoes and clothes Field. Whether in the middle and high-end G-star, Abercrombie & Fitch, or in the mass line of C&A or Forever21, almost every big European and American card entering China will maintain more than two digit growth.

The sales volume of individual brands in China is almost the same as that in other parts of the Asia Pacific region. As a fashion icon in Europe and America Seven 7 To enter the Chinese market at this time is to look at this market.

Statistics show that Seven 7 was born in Europe in 1970s, and the brand is the main fashion female user, extending to men's clothing later. In the design style, we pursue exquisite tailoring, fine craft and comfortable cloth, and the cowboy series is the main product. Brand is praised by European consumers as a synonym for elegance, nature, fashion, excellent quality and unique image.

Seven 7 is dominated by traditional department stores in Europe and America, supplemented by online channels. Macy 's, Lane Bryant And other large department stores have monopoly. Online shopping market is also sold on well-known Amazon, Yoox and other online channels. At present, Seven 7 has also been deployed in Asia Pacific markets such as Hongkong, Thailand, Malaysia and Singapore.

Recently, Seven 7 has landed in China market with its four major themes: sports, geometry, wildness and movies. Its rich personality, popular design and tailoring and competitive prices will hopefully drive young Chinese consumers pursuing fashion.

Seven 7 is only one example of European and American brands entering the Chinese market. In the future, more European and American brands will join China's gold rush. Meanwhile, for Chinese consumers, their clothing choices will be even richer.