How Luxury Brands Seek To Develop "Engines"

< p > in India, more than 1 billion 200 million of the population, 81 million families belong to the upper middle class, for luxury goods companies, this is a huge market potential. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > LV < /a > is the first luxury brand to open an independent shop in India. Chanel has a boutique here. Switzerland's Peak Group expects to open its first direct store in India at the end of 2013. In 2012, some of the big brands stationed in India included Italy brand RobertoCavalli, high-end shoes brand JimmyChoo, ChristianLouboutin and famous men's wear brand Zegna. < /p >
Kalyani Chawla, vice president of marketing and public relations at P Dior, insists that India is just a toddler in luxury sales. "Like most of the first tier brands in the global market, Dior sales in India are also growing steadily," he said. Sanjay Kapoor, executive director of a luxury department store, said: "I am very optimistic about the luxury market in India. At present, the luxury goods industry in India has increased by 25%, which is another major goal of the major luxury brands after China. " < /p >
< p > however, limited high-quality retail stores, excessive luxury import tariffs, imperfect luxury retail infrastructure construction, and real estate regulations and administrative red tape may affect the development of luxury brands in India. And for money and public trust, India rich people prefer to buy goods abroad, which are also needed to overcome by luxury brands. < /p >
< p > although the average annual growth rate of Brazil's economy in the past 5 years is only 1.5%, but according to the statistics of < a href= "//www.sjfzxm.com/news/index_f.asp" > luxury goods < /a > industry consulting company MCF, the development speed of the luxury market has reached 33%, no matter the actual growth rate or the growth rate after deducting inflation factor. A wealth report by KnightFrank found that Brazil has more high net worth people than Russia and India. In 2010, the number of billionaires in the country was higher than that in Saudi Arabia, France and Italy. < /p >
< p > "in the past, everyone went to New York and went to Paris. Now, they can buy luxuries at their own door. " Laura Pederoso, general manager of Tiffany, Brazil, said. The American jeweler has two branches in St Paul and will soon open Third branches in Brazil. "We have been here for 3 years, and the whole country is waiting for us to conquer." In 2012, there were fewer than 30 old luxury brands in Brazil's bustling shopping district. < /p >
< p > it is not just the super rich who drive the sale of gilded pens, diamond bracelets, etc. "There is also a very ambitious middle class, although its income has declined in recent years," said Carlos Ferreirinha, head of MCF consulting. "We are still in the early stage of the development of the luxury market." < /p >
< p > a unique feature of Brazil's rich people is installment payment. "This is related to culture," said Rosajera Lula, chairman of Dior. Indeed, only in Brazil, Tiffany, Dior and other brand-name products offer installment options. < /p >
Last November, the twelfth luxury forum was held in Rome. The theme of the conference was luxury and Africa. The conference discussed Africa's fashion market and predicted that Africa will become the next luxury center. P < /p >
In January this year, in January, Milan's "a href=" //www.sjfzxm.com/news/index_f.asp "men's wear" /a cycle, GildoZegna, CEO of GildoZegna group, the world's 3030 direct shop, reiterated the African plan. Then, in April, Zegna opened its first African store in Lagos, Nigeria (La-gos), and is considering opening stores in Angola and Mozambique in 2014. GildoZegna said: "Africa will become a very important luxury market, but it is still in its infancy, because most Africans are still buying luxuries only when traveling in places like London." < /p >
< p > except for luxury goods, fast fashion and high street fashion obviously smell the money in Africa. HiltonMer, chief executive of Stuttafords, points out several advantages of South Africa, such as increased spending, good infrastructure, a stable banking sector and a business culture. < /p >