Fast Fashion Crazily Layout China Market

< p > > the 2013-2017 year China fast fashion industry business model and investment forecast analysis report released by the foresight Industry Research Institute shows that since 2012, China's fast fashion market has started to billows again. The world's major fast fashion brand enterprises continue to accelerate the layout in China. Not only Forever 21 high-profile entry into the mainland market, H&M sub brand Monki and COS also confirm that they will open stores in the mainland of China, and Topshop is also exploring the mainland market with the cooperation of fashion boutiques, making the competition faced by domestic fast fashion brands more and more brutal.

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In recent years, fast fashion brands such as a href=, http://sjfzxm.com/news/index_f.asp, ZARA, /a, H&M, C&A, GAP, UNIQLO and other fast fashion brands have won the favor of domestic consumers with the following advantages: fashion trend, variety and quick supply of P, and price positioning.

The 2013-2017 year China fast fashion industry business model and investment forecast analysis report released by the foresight Industry Research Institute shows that in 2012, the major fast fashion brand enterprises continued to accelerate the layout in China. By the end of 2012, ZARA, H&M, C&A, GAP and UNIQLO stores in China reached 109, 93, 45, 34 and 181 respectively.

In mainland China, only seven brands including UNIQLO, H&M, ZARA, MANGO, MUJI, C&A and GAP have already opened more than 768 stores.

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P fast fashion brand has entered China for 11 years.

In 2002, UNIQLO first took the lead in Shanghai. After 4 years, ZARA opened the first store in Nanjing West Road in Shanghai. During the Spring Festival in 2007, the ZARA Nanjing West Road store created a staggering sales of 800 thousand yuan per day, equivalent to the sum of 80 similar Chinese a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand daily sales.

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Behind P's fast fashion brand is the strong contribution of this market to its performance.

China is not only the most profitable market for H&M, but also contributes 70% of the international sales growth and 48% of the total profit growth for UNIQLO, and ZARA is one of the most efficient retailers in China's retail industry.

Foresight industry research group, the fast fashion industry research group, expects China to replace Germany as the largest market for H&M.

In addition to the active layout of the first tier cities, fast fashion brands are also expanding rapidly in the two or three tier cities.

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< p > but on the other hand, many shopping centers attract people's popularity and take low rent and rent free ways to attract fast fashion brands such as H&M, ZARA and Uniqlo. On the other hand, they win the business network Mango (thematic reading), Esprit and IgG are the first fast fashion brands stationed in China, which constantly spread the news of closing stores and withdrawing shops.

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< p > July 2013, Mango official website shows that there are 115 stores in China, which shrank by 42.5% compared to 2012.

The fast fashion brand Esprit of Si Jie universal has launched a new three year plan focusing on "saving". Following the closure of the flagship store of more than 1000 square meters in CITIC Pacific square in 2012, the golden shop which had been active for five years in Sanlitun, Beijing, in July 2013, has also been declared closed.

As the earliest brand to catch up with China's fast fashion beachhead, AGG is also not immune.

In 1994, the French IgG group set up a branch enterprise in Shanghai, the British model Clothing Co., Ltd., and opened its first store in Shanghai in 1995.

In 1997, IgG has opened 723 retail stores in China, with annual sales exceeding 900 million yuan.

But it didn't last long. The brand activity in China gradually declined and even declined.

In the first half of 2013, sales in IgG China fell by 2.6%.

In early 2013, IgG also reduced more than 100 department stores.

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< p > the research group of the fast fashion industry of the foresight industry research group thinks that the clothing brand of < a href= "http://sjfzxm.com/news/index_c.asp" > fast fashion > /a > has a "ten year cycle" iron rule in China, that is, if the brand develops for ten years, if there is no progress, it will be replaced.

The fast fashion industry does not have the business philosophy of staying vigilant in peace and danger, and it will also go to the stage of elimination. This is a good fortune for China's rising local fast fashion brand.

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