How Do Local Enterprises Make Brand Promotion?

How can we make effective promotion strategies? How can we make the orders profitable and the future direction of the export enterprises? Where is Mr. Jason, Mr. Deng hung Chu of Guangzhou Electronics Co., Ltd., P, sharing his insight into the changing situation of foreign trade in the Guangzhou Railway Station of "Zhisheng future export series forum" in Guangzhou.

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< p > < strong > brand promotion needs to be deep and pparent. < /strong > < /p >

< p > Deng Hongchu: I have been a factory for ten years, and then I have done foreign trade. In the past three years, I have been making a brand. Our company is rather frustrating. It has been such a painful experience for so many years that it is much better now.

After making the brand, relatively OEM is making money faster, so OEM this piece, we gradually retail from the wholesale, this process is more painful, so making brand is a difficult thing.

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< p > because I prefer to do something personally, but I don't think much of the consequences. The brand can still be done, but the biggest ones are Japan, Europe, China, and finally the United States. The brand is probably the same.

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If P brand is promoted, it is more difficult for Chinese people to do brand promotion if they want to do brand promotion.

But when you really play the brand, there are still many aspects to consider, that is, the local gameplay is different from the outside. To see which country you want to do, you must make the place thoroughly and thoroughly, so that you can do well.

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< p > capture foreign information, that is, every country should have an in-depth understanding. Like we just started to go to the United States, I think it is the offline channel to enter the United States, but I see that some products are too mature and we simply can not get in. It is not that he does not want to do with us, but we can not afford it.

My friend has been losing money for four years, and its chain form is very difficult even if there is no good marketing mode.

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< p > < strong > brand is higher in domestic demand < /strong > < /p >

< p > in fact, no matter which country it is, some people even feel that they feel very proud abroad. I don't think so. It can be very good to do well abroad, but there are a lot of demands in Asian market than those in Europe and America. < /p >

< p > for example, if you do Korea and Japan, their demands are very high. China's demands are higher than them. Not only the quality of products but also the prices of products are demanded, so at present, China is a developing country with low requirements. In fact, China demands higher than their demands, so they can make China's market down, and other countries are not a problem.

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< p >, and in the aspect of < a href= > http://cailiao.sjfzxm.com/ > marketing > /a, I want to design these feelings, for example, like the United States, I see many brands in our industry, he will quickly use the capital market, use PR company, and quickly hype up a brand. We also try to do this in the United States. Some brands even take half a year to do things quickly from scratch. If we do not enter their system, they will not play with them. What we have done is not recognized by others.

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< p > < strong > customer demand is becoming more and more personalized < /strong > < /p >

< p > the obvious change in recent years is customer personalization. This request has made corresponding changes in < a href= "//www.sjfzxm.com/news/index_p.asp" > /a > service. In recent years, we have heard personalization. The next direction is information. How to deal with our customers' complicated order is to accelerate the pace of information construction. This is also a building of our ERP system, because ERP system can analyze orders quickly.

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< p > customer demand for quality is getting higher and higher. So we have strengthened this quality this year to control this quality.

In terms of customers, there are several aspects that we need to pay attention to simply, that is, customer experience, our relatively rough customer maintenance, and now the contents of customer experience are becoming more and more important. How to improve customer experience is very important.

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< p > we know that there is 4P in marketing. Then I need to add another P into it, that is, < a href= "//www.sjfzxm.com/news/index_z.asp" > Apple < /a >, the concept mentioned in this piece is customer relationship, which needs our communication with customers to excavate demand.

Now there are many communication among customers, such as all aspects of the Internet, which are the trend of our external development. It is also a new way of communication for our enterprises to study and develop. We used to have MSN and so on. Now we need to know more about the needs of customers. These are the changes of customers and the changes we are making.

Another is brand, this is the value embodiment of our enterprise. As long as the enterprise must develop to the brand, our company's idea is to prepare to build an accessory trading platform, and it is also the direction for us to develop next.

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