Leather Mark Enterprise'S Scientific And Technological Innovation Ability Has Been Significantly Improved.

< p > "2013 China dermis logo development report" was released recently.

According to the report data, there were 364 enterprises participating in the 2013 annual inspection of dermis markers, of which 213 were leather a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > enterprises, < a target= "_blank" href= "//www.sjfzxm.com/" > leather "less than", "60", "fur" clothing enterprises 30, leather goods enterprises 16, and ecological leather enterprises 45.

In 2012, the sales mark of the real leather label enterprises (Note: annual data of 364 annual inspection enterprises) accounted for 106 billion 190 million yuan, the total profit was 8 billion 388 million yuan, and the total profit and tax amount was 11 billion 352 million yuan.

Whether it is in production, sales revenue, or in profits, profits and taxes and other economic indicators reflect the higher level of industry.

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< p > good economic operation is closely related to the enhancement of intellectual property rights and independent R & D capability of enterprises.

According to the report, in 2012, the total number of patents owned by the participating enterprises was 1838, an increase of 28.9% over the same period last year.

Among them, the real leather logo < a href= "//www.sjfzxm.com/news/index_c.asp" > leather shoes enterprise < /a > has 1017 patents, an increase of 34.9% compared with the same period last year; leather logo leather clothing enterprises have 607 patents, an increase of 15.1% compared with the same period last year; the dermis logo fur < a href= "http:// www.sjfzxm.com/news/" > clothing enterprises < /a > has 51 patents, an increase of 292.3% compared with the same period last year; leather logo leather enterprises have 74 patents, an increase of 72.1% over the same period; leather marks eco leather enterprises have 89 patents, an increase of 20.3% over the same period.

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< p > by the end of 2012, the total funds invested by R & D enterprises for R & D investment totaled 2 billion 63 million yuan, an increase of 19.94% over the same period last year, and R & D investment accounted for 1.94% of total sales revenue.

Among them, leather label shoe leather enterprises invested 1 billion 314 million yuan in research and development, an increase of 16% over the same period last year, R & D investment accounted for 2% of the total sales revenue, leather and leather clothing enterprises R & D investment of 149 million yuan, unchanged from last year, R & D investment accounted for 1.97% of the total sales revenue; leather label fur enterprises invested 65 million 280 thousand yuan, an increase of 14.5% over the same period last year, R & D investment accounted for 1.82% of total sales revenue; leather label leather enterprises R & D investment of 113 million yuan, an increase of 17% over the same period, R & D investment accounted for 1.84% of total sales revenue; leather label eco leather enterprise R & D investment of 17% yuan, an increase of last year, and R & D investment accounted for the total sales revenue.

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< p > a total of 80 inspection and quarantine enterprises have specialized R & D centers, accounting for 21.98% of the total number of participating enterprises, of which 41 enterprises have R & D centers at or above the provincial level.

Among the enterprises that have R & D centers, 41 are leather label leather shoes enterprises, 19.2% are ginseng inspection enterprises, 7 are dermis leather clothing enterprises, 11.7% of fur clothing enterprises are inspected, 7 are fur clothing enterprises with leather marks, 23.3% are fur inspection clothing manufacturers, 6 are leather inspection leather enterprises, 37.5% are leather inspection enterprises, and the other is "a href=" //www.sjfzxm.com/ "> ecological leather > /a > 25 enterprises, accounting for 55.6%" /p "of eco leather enterprises.

< p > the report thinks that since 11th Five-Year, China leather and a href= "//www.sjfzxm.com/" > leather products < /a > led by a href= "//www.sjfzxm.com/" > real leather logo < /a > has done a lot of work in independent research and development and brand development, and has made great achievements. But at present, China's leather industry is still short of internationally famous brands.

Whether in leather shoes, leather goods, bags or leather goods, there are still few internationally recognized brands. This is not in line with the status of China's leather giants. It also reflects that China's leather industry is still far from the developed countries in leather industry.

Especially for a long time, the brand culture of China's leather industry is not deep enough, the added value of product brand is low, and the competitiveness of the international market is weak. All these factors have affected the brand development of the industry.

Therefore, while increasing capital investment in technology and capital development, we must strengthen the construction of our own brand culture in the leather industry, and comprehensively enhance the brand image of our enterprises. This will gradually enhance the popularity and reputation of our leather industry brand in the domestic and international markets, and fundamentally enhance the overall competitiveness of the industry, so that China can move from a big leather country to a leather power country.

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