Intel Sports Entered The Chinese Market And Chose Xinhua As Its Strategic Partner.

< p > recently, the world's largest sporting goods retailer Intersport (Intel sports) officially opened in China's first sports hypermarket Fuzhou 54 store and Xiamen Huli store.

At present, the sports retail industry in China is in the doldrums.

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< p > Intel sports entered the Chinese market and chose Xinhua as its strategic partner.

Zhou Wengui, President of Xinhua capital, held a joint press conference for several times to join the sports market to set up a sporting goods store, which is comparable with the original mode of the appliance store in Gome and Suning. It is believed that in the current domestic sporting goods market monopolized by single brand stores, the hypermarket model is bound to become a profound driving force for the pformation of the industry.

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< p > this cooperation has been brewing for a long time.

At the annual meeting of the World Sporting Goods Federation held in 2006, Robert Dcock, head of the special sports licensing and Global trade development department, offered a cooperative intention to Xinhua.

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In March 8th of last year, both sports and Xinhua formally signed the "main franchise agreement" and "exclusive brand licensing agreement", which authorized Xinhua to set up retail sporting goods stores through franchising. P

Over the past year or so, the two sides conducted extensive market research on the specific ways of cooperation.

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< p > according to Zhou Wengui, the European and American sporting goods store industry has been in the history of several decades, but it has just started in China.

This time, we will set up a hypermarket with Intel, which will be changed from brand display to category display.

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< p > taking running series as an example, consumers will be able to select < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" in a region.

Each category covers not only the major brands of NIKE, ADIDAS and PUMA, but also a series of private brands.

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< p > according to Intel sports CEO Franz Julen, the total retail sales of Intel sports in fiscal year 2012 amounted to 10 billion 200 million euros (about 82 billion 792 million yuan), the highest in history.

The company's goal is to become the market leader of multi sports and multi brand retailing in the Asia Pacific region in the next 10 years.

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< p > the two sides plan to set up 80~100 sports stores in southern China for 5 years, with a net business area of 110 thousand square meters and a total sales volume of about 4 billion yuan.

At the same time, because Fujian is the birthplace of many domestic sports brands, the two sides will also plan to introduce domestic sports brands to hypermarket sales and promote the internationalization of state-owned brands.

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