Quanzhou Shoes And Clothing Brand Store Converted Into New Consumption Content Store

The traffic volume of Quanzhou street is obviously less than that of the previous years. The sales volume of the clothing shops along the street < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > also dropped a lot last year. "P

A certain brand related person who has long been concerned about store marketing in Quanzhou has said that the sales of shoes and clothing shops have entered the off-season ahead of schedule this year. The off-season generally appeared in August, but this year has already entered the off-season in early July.

It is reported that the news from Wanda, Quanzhou, has also confirmed that the shopping mall will pform the shoe and clothing brand store on the two floor into a new consumer content store in 2015.

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< p > < strong > discount is lowest in the past years < /strong > < /p >.

< p > "this summer's < a target=" _blank "href=" //www.sjfzxm.com/ "> clothes < /a > is harder to sell than before.

Miss Chen has been operating in the downtown area of Quanzhou for less than 10 years. The a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" shop has been selling for nearly 10 years. The summer wear in the shop last year has been selling to August, but this year June did not feel that the products were selling well, and after entering July, the popularity was even weaker.

At that time, new products were introduced into the autumn, but the stock in summer had not been sold out, so the purchase plan had to be postponed.

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< p > the operators of many shoe and clothing shops on 91 street and South Junlu road in Quanzhou also confirm the above situation.

It is understood that, in order to attract popularity, there are many discounts for store products in the past few years. The number of ninety percent off shoes and clothing has increased a lot. Seventy percent off and half off are more common. Even the new autumn dress just listed has been hit half off.

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Mr. P, director of Dayang department store, said that although sales in July were not final, it was estimated to have dropped by nearly 10% over the same period last year.

After the summer, they have not stopped the discount activities, the discount is the lowest in the past years, generally lower than the previous year by about ninety percent off, and the new product half off is also very common.

It is understood that some a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" shop also specifically for graduates to launch a few special funds for special concessions, but the effect is still not very obvious.

Quanzhou Wanda news also shows that since the beginning of this summer, the discount of several major fashion brands is also very strong.

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< p > < strong > net shop impact is more obvious < /strong > < /p >.

< p > "this summer sale of shoes and clothing stores is mainly affected by two factors in the off-season."

According to Mr. Zhong, a marketing person in the industry, in recent two or three years, many large scale brand enterprises in Quanzhou have digested many stocks through the two legged lines, but the stock situation of most other shoe and clothing enterprises is still more serious.

Online statistics show that in June last year, the number of sellers on Taobao online stores was 600, and this year's data has risen to 800.

Many of the original buyers have now become sellers, and have absorbed some of the consumption around them.

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< p > "online sales of goods increased significantly this summer."

Mr. Tang, a related personage in Jinyuan women's clothing, said that this year they opened up shop in more than ten online platforms, compared with the sale of offline stores.

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< p > except for online shopping outlets, large shopping malls are more comfortable in the summer season because of their comfortable shopping environment. Coupled with a series of large-scale promotional activities, shopping malls along the streets of Quanzhou also complain incessantly.

According to Quanzhou Wanda relevant responsible person, starting in July this year, they organize a theme event every weekend to drive the flow of people.

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< p > this summer there is a marked downward trend in the overall consumption intention of the people.

"Spending a lot of money on traveling with children in summer vacation is not enough to buy clothes and shoes for yourself."

Miss Wu said she bought several discount T-shirts and a pair of jeans on the Internet this summer and then did not go across the street again.

Generally speaking, the female consumers who like shopping generally reflect that the amount of shopping this summer has decreased by 1/3 compared with the previous years, and most of the remaining three of them are online consumption.

"The weather is hot, I don't want to go out."

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