Wang Zhiquan'S Home Brand, Tai Po, Has Officially Intervened In The Infant Market.

< p > Wang Zhiquan, the home brand of the original CEO, has officially intervened in the infant market.

Tai Po official website has already launched the baby channel.

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< p > reporter found that the big baby web channel mainly includes baby bed, underwear, daily necessities and baby socks.

It is worth mentioning that the coverage of the baby channel is not too wide, so the SKU volume is only slightly increased.

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Wang Zhiquan, founder of P, told reporters: "we are not buying hands. All the supply chains are controlled by ourselves. We need to know the production standards of each link, and we need 100% reassurance of products."

He said that it was difficult for him to find products that were in line with their design and material standards in the market, so they could only do it themselves, so the product was more of a small penetration around the idea and standard of Grand Park.

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< p > it is understood that in the production of cotton textiles and other related products, the standards of Japanese adults have always been superior to the standards of domestic infants and young children, and now the products of Tai Po are strictly produced in accordance with Japanese standards.

Therefore, Wang Zhi's full name: "entering the infant market is not too difficult for us to overcome."

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< p > reporter has learned that, influenced by the feedback from the users of Da Pu, Da Po was planning baby products in October last year.

So far, Tai Po has recently introduced the Swiss management system, and production has been cooperating with Japan's joint venture factories in China.

Wang Zhi's full name, the Great Park team in April this year went to Japan for many weeks of research, obtained a lot of experience and information, it is said that in the later period, the big park will launch the products produced in Japan.

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< p > "because of our high standard of safety, the cost limit determines that the profit of Tai Po is much lower than that of the industry."

Wang Zhiquan told reporters: "now we only hope that users can be satisfied. The most important concern before is the old users who are in need of big Pu, and how many of them will come back to buy this baby product."

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< p > for the expansion of Internet brand category, many industry insiders believe that rapid expansion may lead to brand malformation or premature death.

But Wang Zhiquan believes that Tai Po's entry into the infant market is still "doing something and doing nothing".

He said that Tai Po did not do baby clothes at present, but started around the bed products and personal wear. It was mainly a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a, which is what Tai Po was good at before.

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< p > "China has reached the age of brand. It will expand, enrich and stick to its brand idea and focus on market segmentation. There will be great opportunities in the future."

Wang Zhiquan told reporters.

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< p > it is reported that in April this year, Tai Po network got 30 million yuan of A round financing, and recently the Internet home brand was exposed to get VC injection.

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