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Luxury Goods Under The Prohibition Of Luxury: Sales Of Luxury Stores

2013/7/26 15:06:00 27

Luxury GoodsLuxury GoodsLuxury Watches

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< p > "more people throw their watches recently, resulting in the price of recycling being depressed."

Recently, insiders told reporters.

Reporters also found that, on the other hand, the sale of luxury goods is declining, while the other side is the increasing supply of goods in the secondary market.

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Less than P, the industry believes that in the past two years, the downward trend of global economic consumption is weak, and this year China's tight "prohibition order" has resulted in more people being cautious about "a href=" http://sjfzxm.com/news/index_c.asp "luxury" /a consumption.

These factors on the one hand accelerated the sale of luxury goods, and on the other hand, made secondary market recycling business frequent.

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< p > > strong > overseas, < /strong > a href= "http://sjfzxm.com/news/index_s.asp" > strong > second-hand watch market < /strong > /a > strong > throw watch busy > /strong > < >


< p > according to the Guangzhou daily report, there are many people who sell watches in the second-hand watch market recently, so the prices recovered in recent years are relatively low.

There are senior industry insiders who are engaged in high-end watches. On the one hand, because of the bad economy, they want to cash in more people. On the other hand, after the "uncle's" incident, especially this year, domestic efforts to strengthen anti-corruption and oppose extravagant winds have also made many people throw away luxury goods such as watches.

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Liu Chao, a luxury appraiser of a shop in Guangzhou, also told reporters that this year, the luxury goods recycling business has risen by 20%, of which the watch recovery business has also increased significantly. P

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< p > the original price of the recovered watch is from thirty thousand or forty thousand to tens of thousands, some of which are new and not used.

Due to the increase in recycling business, we now have a higher demand for recycled products and no hot sales.

It is understood that watches are usually recycled at the original price of 3~5, and some even reach 30 percent off.

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< p > for the recovery of business growth, Liu Chao said: "the economy is not good, some people want to cash in; in addition, now some families have many luxury goods, do not want to use it to take over to sell."

However, Liu Chao said, as for the identity of the customer, the recycling shop will not investigate.

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Some people choose to go abroad to exchange money. A boss who doesn't want to be named told reporters: "our recycling business is patronized by watch players, and some of them are cash in exchange. But this year, the amount of recycling is small, especially for high value watches."

After knowing and understanding, I know that some people are more cautious in shipping, dare not to deliver goods in the local recycling shop, but they have to go to Macao and other places, although the prices there are almost the same as those on this side.

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< p > < strong > ice < /strong > /p >


< p > < strong > shop sales decline or even negative growth < /strong > < /p >


On the other side of the P, there are fewer people in the shops.

A number of high-end shopping malls responsible for each person admitted to reporters, in the first half of this year, the overall sales of luxury brands have declined, with brands and even negative growth.

The head of a shopping mall said that the more high-end brands went down, the worse.

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< p > the head of a Guangzhou watch store, a leading international watch brand, told reporters: "in the past two years, the whole consumption power has been declining due to the economic downturn. The sale of luxury goods has been implicated. Last year, our brand dropped by 30% to 40% over the same period last year.

The "Prohibition" has accelerated the decline speed.

The impact of this factor on luxury goods is particularly evident over the past two months.

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< p > the person in charge predicted that sales of luxury goods would be more difficult in the second half of this year.

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Less than p ago, Longines, a href= "http://sjfzxm.com/news/index_c.asp" > OMEGA < /a > parent group Swatch Group AG said that the growth rate of China's anti-corruption impact on luxury consumption was the slowest since 2009.

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< p > < strong > expected two years luxury goods < /strong > /p >


It is difficult to restore the previous resplendence < /strong > < /p > < p > < strong >.


< p > Huang Wenjie, executive director of Guangdong Circulation Industry Association, pointed out that in recent two years, the sale of luxury goods is a common phenomenon all over the world. It is not a unique phenomenon in China. This is the result of the global economic downturn.

In China, since the beginning of this year, China's restrictions on the consumption of three kinds of public goods, the strengthening of anti-corruption efforts and the opposition to extravagant winds have made the high-end gift consumption greatly restricted, accelerating the sale of luxury goods.

"You know, gift consumption has always been the main force of domestic luxury consumption, accounting for six or seven of the share."

Huang Wenjie said.

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The latest research launched by P, a top luxury expert in the world, predicts that global luxury sales growth will be 50% lower than that in 2012, mainly due to China.

According to Bain consultancy statistics, the growth rate of luxury consumption in mainland China decreased from 30% in 2012 to 7% in 2011.

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< p > discount season this year, luxury discounts are more ruthless, some brands began to discount in June, the overall discount time is half a month ahead of schedule.

The discount rate is also larger than in previous years, such as Emporio Armani, the lowest last year was 30 percent off, and this year, most of the 50 percent off discount has lasted for nearly a month.

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< p > according to the insiders, the price of luxury goods is rarely seen this year. Some of the LV sales are even cheaper. For example, a bag with a price of 6000 yuan is reduced to 5700 yuan, which is rare in previous years.

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< p > for the future development of luxury goods in China, Huang Wenjie said: "even if the second half is the peak of gift giving, there will be no obvious improvement in the sale of luxury goods.

It is expected that luxury goods in China will be difficult to recover in the past two years.

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