Recent Analysis Of Chemical Fiber Enterprises (7.10)

< p > < strong > Yongsheng chemical fiber: differentiated road out of loss < /strong > < /p >

< p > Hangzhou Hui Weishi < a href= "//www.sjfzxm.com/news/index_c.asp" > Yongsheng chemical fiber > /a > Co., Ltd., a small company with 150 employees and a deficit of 6 million yuan per year, but now it has been reduced by half, but its profit has soared to 17 million yuan.

In addition to selecting employees and building a good team, enterprises choose to take the road of differentiation, go out of their own characteristics, and also get out of losses and bring wealth.

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< p > Zhao Ganghua, general manager of the company, analyzed the company's business structure before thinking that although the equipment of the enterprise was advanced, it produced low gross profit and limited market competitiveness.

To achieve sustainable development, enterprises need new tricks for small businesses with only a few dozen people.

So they have made it clear that the development direction of Yongsheng chemical fiber must take the way of differentiation.

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"P", "in the past, what we need from customers is what we choose to produce. Now we abandon ordinary and low gross margins and focus on producing high efficiency, high technology, especially products that can replace imports."

Zhao Ganghua said, "we are concerned about products with relatively large market demand, and produce differentiated products that the market needs customers to enjoy through technological innovation and product innovation."

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< p > 2011, Yongsheng chemical fiber sales amounted to 213 million yuan, the profit was less than 5 million yuan, but in 2012, the company's sales fell to 198 million yuan, and the profit reached 17 million yuan.

"This is the achievement of differentiation."

Zhao Ganghua said, "in 2010, the sales ratio of our ordinary products and differentiated products was 7: 3, but last year, our difference reached 2: 8.

Reversed, so the accuracy of market positioning can achieve subversive gains.

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< p > at present, Yongsheng chemical fiber has become the only manufacturer of some high-end products in the same industry, and has occupied a monopoly position in some market segments, and the supply of products is in short supply.

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< p > < strong > Warren chemical fiber: first technical pformation and then increase production < /strong > < /p >

< p > Shandong < a href= "//www.sjfzxm.com/news/" > Hua Lun chemical fiber > /a > Co., Ltd. is a company specializing in the production of polyester industry < a href= "//www.sjfzxm.com" > filaments /a >.

Enterprises recognize that expanding production capacity through technological pformation, adjusting and optimizing production processes, thereby improving production efficiency, improving product quality, grabbing the market, further expanding production capacity, forming a virtuous circle, and further promoting the leaping development of enterprises.

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< p > 2012, the company achieved sales revenue of 400 million yuan, an increase of 24% over the previous year, creating a profit tax of 10 million yuan, an increase of 20% over the same period last year, and achieved a contrarian growth.

In the 1~5 months of this year, sales revenue and turnover tax amounted to 230 million yuan and 5 million 800 thousand yuan respectively.

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< p > the traditional drum workshop of the company is backward in production technology, discontinuous in production and low in efficiency, resulting in unstable product quality and small output.

The shortage of raw materials and quality problems bring great pressure to production. In order to ensure spinning volume and order, the company can only buy dry slices from outside.

The cost of direct purchase is relatively high, which greatly reduces the profit margins and makes the development of the company slip into a bottleneck.

In 2010, the company invested 20 million yuan in the purchase of advanced production equipment, the new solid polymerization tower, effectively solving the shortage of raw materials in short supply.

After the technical pformation, < a href= "//www.sjfzxm.com" > polyester industry < /a > silk production, adopting continuous solid phase polymerization process, the output is high, the process is simple, and the production is easy to control.

In order to achieve maximum production capacity, in 2013, the company set up a new spinning workshop, dismantling the original eliminated drum workshop into a new < a href= "//www.sjfzxm.com" > spinning workshop < /a >.

At present, the drum and other equipment have been removed, the workshop is being reformed, and new equipment is also under negotiation.

It is expected that the pformation will be completed and debugged by the end of October this year, and the new production will be worth 100 million yuan.

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< p > the company has established the waste heat recovery unit and the cooling water heat exchange cycle system, uses the environmental protection and high efficiency polyester oil agent, integrates various production processes and targets, achieves the maximization of energy utilization, the minimum production of waste, innovating products and optimizing services, implements one-stop environmental protection innovation, and creates economic and environmental benefits.

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