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Unremitting Yarn And Persisting In Brand Building

2013/7/11 7:32:00 16

Yarn BusinessYarn BrandTextile YarnYarn Market

< p > Lian Yun, as a latecomer in the field of yarn, must strive for quality and novelty in order to stand out in many yarn weaving factories.

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< p > Lian Yun chooses the development strategy of "differentiation and functionality".

Chen Qisheng believes that in recent years, popular fabrics at home and abroad are widely used in functional, differential, composite, ultra-fine and environment-friendly new fibers. Based on this trend, a lot of new fibers have emerged, such as functional UV resistant fibers, antibacterial and odor resistant fibers, flame retardant fibers, conductive fibers, and so on. The main components of comfort are wool fiber, soybean protein fiber, Richcel fiber, CoolTech fiber, modal fiber, and so on. Tencel fiber, corn fiber and Tianzhu fiber are mainly environment-friendly.

Lian Yun aims at the international trend, and researches and develops these new fibers in an all-around way. It produces products of high quality and excellent quality for the a target= "_blank" href= "//www.sjfzxm.com/" > dress less than /a. At the same time, it also brings new products to consumers.

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< p > for Chen Qi Sheng, Lian Yun has two unique weapons: one is siro spinning new technology, the other is differential new < a href= "//www.sjfzxm.com/news/" > fiber < /a >.

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< p > Chen Qisheng said that yarn properties are mainly influenced by fiber properties and yarn structure, and yarn structure is mainly determined by spinning process.

In fact, each spinning process produces different structures from other yarns.

In recent years, the improvement of spinning technology has greatly improved the yarn quality. The emergence of new spinning technology such as siro spinning and compact spinning has played a positive role in promoting the adaptability of the ring spinning, improving the yarn structure and improving the yarn quality.

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< p > "siro spinning process" is a spinning method that directly spun out the traditional yarn like a href= "//www.sjfzxm.com/news/index_c.asp" > spinning frame < /a > to improve the yarn structure similar to double strands. The siro spinning yarn is uniform in size, less in Mao Yu, soft in hand and good in air permeability. Compact spinning process can effectively reduce the width of fiber bar in the forming area, reduce or eliminate the twisting triangle area, thereby further improving the yarn structure, greatly improving the yarn quality, the compact spinning structure is the most compact, and the yarn has a smooth appearance and less hairs.

Chen Qisheng said, "the combination of the two can produce fine yarns that meet the specific use requirements, superior performance and brand-new effect. Compact Siro spinning technology is born on this basis and has good prospects for development."

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< p > not only that, new technology, new technology, and new materials are developing rapidly at a speed beyond people's imagination.

As the traditional a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > industry, the development and application of new fiber materials are also unprecedentedly active. The concepts of green environmental protection, renewable resources, comfort, functionality, energy saving, emission reduction, high performance, and innovation of traditional technology not only give the traditional a href= "//www.sjfzxm.com" > textile industry < /a > a new wind, but also are sought after by the industry and consumers.

Under the background of the rapid development of economic globalization, the development and application of new fiber materials not only play a decisive role in pforming the traditional textile industry, adjusting products and industrial structure, but also playing an advantageous role in winning the first opportunity in fierce market competition.

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< p > for this reason, Lian run breaks through the differentiation fiber and avoids the homogenization competition in the textile field.

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< p > Chen Qisheng said that differential fiber means chemical fibers with some or more special functions after being changed by chemical or physical means.

It mainly consists of cationic high shrinkage fiber, special shaped fiber, two component low melting point fiber, composite superfine fiber, high moisture absorption and moisture permeable fiber, anti pilling pilling, colored fiber, optical fiber, activated carbon fiber, ion exchange fiber, ultrafine fiber sheet, nano fiber, and high function flame retardant, anti droplet, high moisture conductivity, antistatic, conductive, antibacterial, odorant, radiation resistant and other multi-functional composite fibers.

Differential fibers are mainly used for clothing and decorative fabrics to improve the wearability of fabrics.

Using this kind of fiber can increase production efficiency, shorten production process, and save energy, reduce pollution and increase new textile products.

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< p > "China, as the world's largest producer and exporter of textile products, has made great progress in the development and application of new fiber materials in the face of limited natural fiber resources and chemical fiber production in the world but relatively backward in differentiated technology in recent years. However, there are still many problems in the development technology, application technology, product development and market promotion of new fiber materials."

Chen Qisheng said with deep feeling, "there is still a lot of vague understanding about the popularization and application of the material" a href= "//www.sjfzxm.com" new fiber < /a > materials, and even the fact that false propaganda and misleading consumption occur frequently, and to some extent, has a negative impact on the development and Application of new fiber materials.

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< p > < strong > persistent professional brand < /strong > /p >


< p > Chen Qisheng said that making the brand of raw materials is a difficult task in itself. Lian Yun should be able to withstand the temptation and endure loneliness.

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< p > in the face of changes in the textile environment, what is the self redemption of a "a href=" //www.sjfzxm.com "yarn enterprise" /a? "Lian run's action has given a remark to this Redemption: that is, according to the popular thread, we should realize the innovation of differentiated product styles, and play the research and release of" a href= "//www.sjfzxm.com" yarn "/a" color fashion trend at the same time, so as to promote the adjustment of product mix and upgrading of products in all aspects.

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< p > "Lian Yun" has been guided by the development strategy of "taking the road of boutique and creating China's famous brand" to guide the production and operation of enterprises, shift the focus of work, vigorously carry out technological pformation and product structure adjustment, and enhance the core competitiveness of enterprises by producing marketable brand products.

Next, Lian Yun should pform the product operation into brand management, further expand the brand influence, and make the "Lian run" brand truly become the flagship tool and the profit highlight in the marketing of yarn.

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< p > Chen Qisheng concluded: "the three systems are the secrets of promoting the upgrading of Lian Yun products: the establishment of an all-around popular forecasting system, a differentiated product R & D system with reference to independent research and development, and the establishment of a quality control system for new technologies plus new processes.

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< p > three systems have brought a qualitative leap to Lian Yun, that is, from a typical pre processing enterprise to a a href= "//www.sjfzxm.com" with a certain added value > popular yarn < /a > supplier.

This is the secret of Lian Yun's ability to resist cold currents and achieve self salvation.

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