Luxury Giant Aims To Expand Its Market In China

< p > although China's luxury consumer market is in the doldrums, many luxury goods brands represented by LV and Cartire have been shrinking, but there are still brands to tighten their layout in the Chinese market. Burberry will locate Asia's largest flagship store in China. Paris's Grand Mercure MATZO PARIS will soon be located in Beijing. Breguet's largest store in the world is targeting Shanghai. These luxury brands are very optimistic about China's luxury consumer market.

However, in the background of China's luxury consumption gradually returning to rationality, whether the opening of new stores will win the market will be a huge challenge.

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< p > < strong > luxury magnates are aiming at the Chinese market to accelerate the expansion of their stores, < /strong > /p >

According to the results announced by internationally renowned luxury magnates, luxury goods have begun to grow slowly, but some brands are accelerating the domestic market momentum. P

Not long ago, MATZO PARIS of Paris, the first flagship store in Asia, was set up in Jinbao Street, Beijing. It was known as the "First Street in the capital" of Jinbao Street, which gathered a lot of luxury brands. From the site selection, Paris's great MATZO PARIS paid much attention to the Chinese market.

Breguet Baoji is also officially opened in Shanghai's largest store in the world, with an area of 598 square meters and a pattern of three floors.

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< p > the good performance of the Chinese market has led the big players to have the idea of expanding in the Chinese market. According to the disclosure, Burberry plans to open 25 new stores by 2014.

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< p > < strong > preemption for the market, new stores show their magical powers < /strong > < /p >

Data from foreign research institutes show that China has become the first largest consumer of luxury goods, and the huge market potential is the important reason for the international brand to tighten its layout in China market. P

However, China's luxury consumption has gradually returned to reason, and customers are beginning to have more new ideas and demands. This has brought more new demands to the expansion of luxury brands in China.

Whether the new brand can quickly occupy the market is still unknown.

If we want to win in the Chinese market, we must keep pace with the rapid changes of Chinese culture, and introduce high-quality service abroad to China to provide real service for Chinese consumers.

For this point, Paris MATZO PARIS has done a good job. Under the premise of ensuring quality service and quality, Paris Mercure MATZO PARIS pays more attention to the promotion, such as sponsoring the foreign film festival, sponsoring the exhibition of Chinese famous paintings, and so on. At the same time, it also makes efforts to build an online private custom service, so that Chinese consumers can follow the a target= "_blank" href= "//www.sjfzxm.com/" and the designer "/a" together to create their own luxury goods from every aspect of material to style. Every step of the way can create their own luxury goods. This high-end integrated service makes Paris Marx MATZO full of confidence in entering the Chinese market.

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