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Will Textile And Apparel Retailers Never Compromise Or Turn To "Electricity Suppliers"?

2013/7/1 21:31:00 78

Textile IndustryGarment IndustryClothing E-Commerce

< p > never compromise or change with demand? < /p >


< p > a joke like between Wang Jianlin and Ma Yun has added a firewood to the contest between the electricity supplier and the shop operator.

< /p >


< p > when someone asks, what will happen to the two big guys in the electricity supplier and store business? Now, the answer is gambling.

< /p >


< p > store merchants are like greedy children, and they want to involve in every field.

The public, like children, gives much room for anticipation and imagination, but after a confrontation between store operators and electric providers, both sides will find their own market positioning.

< /p >


"P > has been popular in this sentence," China's 1 billion 300 million population per capita is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > from Sijiqing.

Hangzhou Sijiqing a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > group has occupied the main market share in the past 25 years.

The advantages of traditional shop operators should not be underestimated.

< /p >


< p > international brand finds the right path through establishing a direct management company in China, and the traditional time-honored brand has also made some achievements in marketing innovation and product innovation.

For a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a >, the entity store delivers ideas and culture.

When consumers are wearing brand clothes, they will associate with many things.

In the form of shopping, the entity store is much more three-dimensional and image than the shop that is piled up by those words and large pictures. It can give people a kind of sense of intimacy and reality.

< /p >


< p > of course, is the advantage of traditional shop owners in the solid shops full of streets?

The author believes that the biggest advantage of traditional shop operators is that they are close to the physical distance with consumers. < a href= "//www.sjfzxm.com/news/" > traditional store /a > can achieve "skin affinity" with consumers, but unfortunately, they have not yet made good use of them.

< /p >


< p >, therefore, some netizens will argue that traditional shop operators are already at a dead end.

I believe that this situation may last for a while, but it will not last long.

< /p >


< p > Japan's per capita GDP ranks second, the largest contribution to the world is the Japanese family pattern.

China's total GDP ranks second, and the contribution to the world is the electricity supplier.

So, 10 years later, the streets of China will be lined with boulevards, without shops. /p


< p > a survey released by independent retail analysts in the UK predicted that more than 20% stores in the UK would be closed down by 2018 under the impact of online shopping.

Professor Joshua Banfield, founder of the retail research center, also reported that more and more Britons are shopping online instead of shopping.

At present, people spend less than 12.7% of the total consumption of a href= "//www.sjfzxm.com" online shopping "/a". By 2018, this proportion has increased to at least 22%.

< /p >


When p is easier to move, stores are also changing.

With the integration of market channels, the Hangzhou Sijiqing market has also begun to learn from the power of technology and operation of the electricity supplier. It has developed the three in one supply chain management of information flow, capital flow and logistics, and integrated the online and offline businesses. It has upgraded to the fifth generation market with O2O mode as the core.

More than half of the most popular clothes in China come from stores.

< /p >


< p > to this, Zhu Wuxiang, Professor of Finance Department of Tsinghua University believes that the real best mode is to make effective use of the existing conditions to make a combination mode.

Today's fashion marketing mode is also so, network sales, shop sales, or "network + shop", along with the diversified sales mode, the future retail brands must take a unified route, the consumption mode changes and soaring costs will only accelerate the reform and innovation of < a href= "//www.sjfzxm.com/news/index_c.asp" > brand /a.

< /p >

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