Retail Industry: The Three Major Trend Of High-End Shopping Malls To Seek Breakthroughs

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< p > consumers' enthusiasm for buying "a href=" //www.sjfzxm.com/news/index_h.asp > luxury goods < /a > makes China a must for many luxury brands.

At the same time, the high-end shopping malls also show blowout growth in the global luxury market.

In the industry view, innovation mode, strengthening service and training professional operation team are the new trend of high-end shopping malls in the future.

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< p > new mode buyer system < /p >

< p > the first store of Paris's Lafayette department store will be located in Xidan in September this year. Unlike other high-end shopping malls in Beijing, Paris's old Buddha's department stores still use the buying system in Beijing.

Restricted by the joint mode, the homogeneity of domestic department stores is serious. Guo Shang Li, director of China's shopping center industry information center, believes that the way to solve the homogenization problem of department stores is to develop their own brands, and the two is to try to buy a hand.

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The department stores under the P mode can not only make full use of the personalization and specialization of the shopping malls, but also increase profits from the purchase and sale price difference.

However, the department stores always seek stability and do not seek insurance. In the process of realizing the buying system, most enterprises rarely have the courage and strength to complete the pformation from the joint venture to the buyer system.

Lu Yi, general manager of Jinbao Hui shopping center, believes that the department stores under the buyer's mode need to accumulate large funds in the early stage to resist the high cost of buying goods and the crisis of cargo loading.

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< p > at the same time of adopting the buying system, the Beijing Commercial Daily reporter learned that Paris's Department of general merchandise will also be differentiated from other enterprises with more personalized services.

Prior to that, Liu Yongjie, a Paris trader from Hongkong, said that in the mainland market, although many shopping centers emphasize "service" and "humanization", there is not even an enterprise that can "recognize consumers" at present.

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< p > Liu Yongjie believes that if the enterprise is strengthened in this area, it can greatly enhance the consumer's sense of identity to the enterprise.

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< p > search for breakout and strong service > /p >

< p > survey shows that the pursuit of high-end lifestyle in China's high net worth population has begun to tend to personalization and privatization.

For this part of the consumer, the price problem will not be the first choice for the purchase of goods. They pay more attention to the quality of the goods, the shopping environment, and the service and experience of the shopping mall.

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< p > apart from the fact that dislocation competition can bring more passenger flow to shopping malls, the deputy director general of China World Trade Center mall, Xiaofang, believes that personalized service for different types of consumers and a comfortable and comfortable shopping atmosphere are the most effective magic weapon for high-end shopping malls to break through.

Although the brand richness of China World Trade Center mall is limited by volume, Ren Xiaofang said that shopping malls have always provided consumers with wide choices in fashion, life, entertainment, catering and services. Meanwhile, celebrities have been invited to help activities in shopping malls and create some unique products for consumers.

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< p > in the view of Wang Yongping, vice president and Secretary General of China commercial real estate alliance, location is the strongest competitive advantage of high-end shopping malls. China World Trade Center mall and Xinguang world all have good geographical location, which can bring ample passenger flow to them.

At the same time, these shopping malls themselves have comfortable shopping environment, smooth lines and more icing on the cake.

Data show that Xinguang world is growing at an annual rate of about 30%. Last year, the sales volume of shinguang world was as high as 7 billion 300 million yuan, and its location and scale laid the status of China's advanced a href= "//www.sjfzxm.com/news/index_c.asp" store flagship store /a.

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< p > breaking the downturn requires professional "/p".

Less than P, influenced by the consumption situation and policies, the consumption of high-end goods has been restricted this year.

However, this reporter interviewed found that many high-end shopping malls executives are not worried that their performance will be greatly affected.

"Although the overall consumption growth is slowing down, consumers have limited purchasing power for housing and cars, but high-end consumer goods are still within their tolerance."

Wang Yongping said.

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< p > Wang Yongping thinks, at this stage, the middle market is basically in the saturation stage. When the new shopping mall is positioning and advocating, it is unwilling to lower itself to the low level, and the rising cost of property and human resources force the enterprise to tend to high-end.

At present, the mature high-end shopping malls in China are limited, such markets still have potential, but operators can not be blindly optimistic, because the high-end shopping malls with high gross margins and narrow masses are the high-end, professional requirements for operators.

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< p > in the industry view, some high-end shopping malls only rely on good channel to obtain rich brand resources is far from enough.

The industry believes that in a high-end shopping mall in the west of Beijing, dozens of famous brands in dozens of countries have been gathered, but the shopping mall has been sparsely populated, and most of the famous brands in the international famous brand haven't opened yet.

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< p > "rich capital is the foundation and premise, professional operation team is the key."

The industry believes that the high-end shopping mall in the early stage of marketing planning, brand portfolio and ancillary facilities to invest in the construction of a large number of loyal shopping malls in the latter part of their consumers.

"Domestic consumers often buy goods with brand orientation, and enterprises need to make big service platforms to make consumers rely on and identify with shopping malls."

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< p > Lai Yang, Secretary General of Beijing business economics society, thinks that the characteristics of high-end shopping malls, < a href= "//www.sjfzxm.com/news/index_c.asp" > brand activities "/a", are not only attractive to consumers, but also more positive responses from brands.

In fact, the comprehensive embodiment of brand value is the effective combination of commodity brand and shopping mall brand.

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