China'S Sporting Goods Industry Will Open The Era Of "Deep Tillage"

< p > a few days ago, the fifteenth China (Jinjiang) international a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Industry Expo, held in Jinjiang, Fujian, the United States flag city still merchants gathered, people crowded. The High Tech Museum of science and technology, the exquisite brand product hall, has become the beautiful scenic spot of this "Shoe Expo". < /p >
< p > in the shoe fair, known as the barometer and weathervane of the footwear industry in China and even the world, the sporting goods brand enterprises show the more and more pace of transformation and upgrading, which means that the Chinese sporting goods industry has gradually entered the era of "deep tillage". < /p >
< p > for the Chinese sporting goods industry, the era of "making money with eyes closed" has ended. After the "cold winter" of the global economy and the rapid expansion of the brand, the overall situation of China's sporting goods industry is not optimistic. < /p >
< p > as the famous "shoes capital of China", the sporting goods enterprises in Jinjiang suffer from high inventory, shrinking market and declining profits. According to statistics, in 2012, Lining, Anta, PEAK, 31st degree, China trend, XTEP and other sports brands had over 3000 stores, of which Anta, PEAK, and 360 degrees were all sports brands in Jinjiang. < /p >
< p > > the "shoes Fair" and the "Anta Pavilion" are in the white style. The layout of "exhibition works, products not being developed" and "soft pillar technology" in the museum gives the visitors a sense of Anta's philosophy and technological progress. < /p >
< p > "in the whole market environment and bad good situation, the company will remain the main body of sports products in the next few years, pay more attention to terminal management, pay attention to the profitability of each shop and the health of dealers." Xu Yang, assistant to the president of Anta (China) Limited, admitted that "the whole industry development was mainly based on market expansion, and the growth of shop opening was emphasized, and the number of stores was expanded every year. Now we pay more attention to the quality of each store, and the speed of expansion will slow down." < /p >
< p > experience has been called the golden age of sports goods "horse race enclosure", and after a crazy expansion, the trend of closing shop has sprung up. The industry believes that this is a process of survival of the fittest. < /p >
< p > Xu Yang said that there is no problem in controlling the quality of shoes and the cost control of industries in Jinjiang, but in the future, it is hoped that they will not only be satisfied with good quality shoes, but also make more products containing advanced technology to consumers on the basis of guaranteeing cost. < /p >
< p > the changes in the sporting goods market and the consumption pattern of consumers have also become the focus of many enterprises. "The transformation of the industry in the future is a change in the sales mode. If we do not innovate the sales model, we will face a new crisis." Zhao Feng, director of group brand, 360 degree (China) Co., Ltd. < /p >
In order to achieve this goal, we put forward a one-stop concept of P sports products, fashion products and children's wear. < /p >
< p > in the face of the coming of the era of "deep plowing" in the sporting goods industry, more and more enterprises are stepping up their transformation and upgrading. "Shoes Fair", the high-tech products favored by merchants, is a significant illustration. Environmental protection, energy saving and machine automation have become the hot words of China's sporting goods industry. < /p >
< p > "this time we have brought more advanced roller cars, which can automatically cut, reverse and turn automatically. Similar automation equipment can help shoe manufacturers save a lot of artificial thread cutting time." Hong Zhihao, manager of Taiwan Wan special International Industrial Co., Ltd., said that this kind of machine was used by enterprises in Jinjiang, such as 360 degree, Guo Hui and so on. At present, the company continuously develops new machines to help mainland shoe enterprises save manpower and electricity costs. < /p >
< p > "Shoe Expo" science and technology achievements museum is responsible for saying that with the continuous rising of labor costs, the labor-intensive footwear industry needs continuous transformation and upgrading. For example, Jinjiang sporting goods brand is developing towards automation and mechanization, improving efficiency and realizing meticulous development. < /p >