Growth Trend Of Southeast Asian Market In Sewing Machine Industry

In the first three quarters of 2012, under the general trend of decreasing business efficiency, further reducing profit margins and declining overall production and sales, China Sewing machine The industry has undergone corresponding changes and characteristics in terms of import and export, efficiency and operational performance. On the one hand, industry enterprises' performance, operation performance, growth ability and operation ability are all on a downward trend. On the other hand, with the continuous efforts of industrial enterprises, the export structure has been constantly optimized, and in the low demand of traditional main consumer markets such as India and Brazil, the United States and Southeast Asian and Russian Federation markets have been actively explored and achieved good results.

　 Optimization of export structure and growth of Southeast Asian market

With the accelerating pace of structural adjustment of sewing machine products in China, sewing is being made in China. Machinery industry The structure of export products is constantly optimized. Take industrial machinery products for example, in the export of industrial sewing machines, the export volume of automatic sewing machine products in the first three quarters of 2012 was 62%, an increase of 1 percentage points over the same period in 2011.

In the first three quarters of 2012, the prices of all kinds of products exported from China's sewing machine industry generally increased, and the export volume of most products decreased by a year earlier than that of the export volume, or even a drop in the value of some products.

The average export price of the main products increased year by year. Among them, the average export average price of embroidery machines, multi-functional domestic sewing machines, industrial automatic sewing machines and sewing machine shuttles increased by more than 10% over the first 9 months of 2012, especially for the products of spin shuttles, and the average export price increased by more than 50%.

From the export market, in the first three quarters of 2012, the main consumer market demand for sewing machinery, such as India and Brazil, was low, and the export volume fell by more than 30%. The two largest export market in the three quarter of 2012 dropped from the first second in the same period in 2011 to second, fourth in 2012, and the proportion of exports decreased by more than 10% over the same period in 2011.

At the same time, it is noteworthy that under the general trend of overall decline in exports, China's exports to the United States and Southeast Asia and Russian Federation region showed an increase year on year. Among them, the increase in exports to the United States and Russia originated from the increase in the price of multifunctional domestic sewing machines. In fact, the volume of exports to the United States showed a year-on-year downward trend, while exports to Russia increased in value.

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China's export volume of sewing machinery products in Southeast Asia has increased significantly. Among them, the growth of exports to Vietnam, Pakistan and Bangladesh mainly originated from the substantial increase in the export of embroidery machines, and the growth in Indonesia's exports stems from the rapid growth of the export of automatic industrial sewing machines.

　 Profitability decline, operational performance needs to be improved

According to the statistics of National Bureau of statistics, in January 2012 -8, the total sales revenue of 278 Enterprises above Designated Size in the sewing machinery industry reached 20 billion 900 million yuan, down 8.77% from the same period last year, and the total cost cost was 20 billion 300 million yuan, down 7.24% from the same period last year, and the total accumulated profit was 650 million yuan, down 38.02% compared to the same period last year.

In the 278 production enterprises above Designated Size, the number of deficit enterprises reached 71, an increase of 144.83% over the same period, with a loss of 240 million yuan, an increase of 100.53% over the same period, and a loss of more than 1/4 of the industry's scale.

From the perspective of the profitability of the industry, the efficiency of enterprises has declined significantly. According to the statistics of National Bureau of statistics, by August 2012, the average gross profit margin of 278 Enterprises above Designated Size in the sewing machinery industry was only 13.29%, down 5.41% from the same period last year, and the per capita profit was about 10 thousand, down 30.85% from the same period last year. The average sales profit rate was 3.09%, down 32.07% compared to the same period last year, and the cost and profit rate 3.18%, decreased by 33.19% compared with the same period last year. Industry profitability indicators showed a sharp decline in the same period last year, the overall profitability significantly decreased.

From the perspective of operational performance, the growth capacity of China's sewing machinery industry continued to decline in the first three quarters of 2012. According to the statistics of National Bureau of statistics, in January 2012 -8, the sales revenue growth rate of 278 Enterprises above Designated Size in the sewing machinery industry was -8.77%, an increase of 30 percentage points year-on-year, and the total assets growth rate was 0.09%, an increase of 11 percentage points over the same period.

In the first three quarters of 2012, China Sewing machinery industry Solvency is generally reasonable, but there is still room for improvement. According to the statistics of National Bureau of statistics, in January 2012 -8, the assets and liabilities ratio of 278 industries above designated size was 54.98%, and the asset liability ratio below 60% was "red line", which was similar to that of most industries in the whole country, and decreased by 1.22% compared with the same period last year. The interest guarantee ratio was 3.51, which was in the range of the standard value interval of interest protection, and the industry's long-term solvency was relatively good. However, compared to the same period in 2011, the interest protection ratio still had a significant downward trend; the property ratio was 1.22, close to the standard value of 1.2, and the capital structure of enterprises was more reasonable and stable.

In the first three quarters of 2012, the operation ability of China's sewing machinery industry declined. According to the statistics of National Bureau of statistics, in January 2012 -8, the turnover of total assets of 278 Enterprises above Designated Size in the sewing machinery industry was 0.97%, down 8.85% from the same period last year; the turnover rate of current assets was 1.50, down 7.08% compared with the same period last year; the turnover rate of finished products was 8.69, down 26.24% compared with the same period last year, and the operating indicators dropped sharply compared with the same period last year.