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Scotland Textiles Explore China's High-End Market

2013/4/13 9:32:00 15

Textile Textile And Textile Industries In Scotland

Recently, by the Scotland International Development Bureau and Scotland "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "industry association leading group, 16 Scotland fashion design and textile production company representatives of Scotland exhibition group, for the first time appeared in the twenty-first China International a target=" _blank "href=" P ". For most people, whisky, golf and Tartan are almost the symbols of Scotland. When we carefully understand the development of its textile industry, we find that the industry volume of more than 9000 employees and 600 enterprises is not large, but rich cultural heritage and unique industrial experience give it a very unique advantage. In the face of China's emerging consumer market, which loves fashion and pursuit of quality, Scotland textile industry has not only demonstrated its rich and unique products with the help of CHIC platform, but also established the goal of increasing the export volume of textiles to China by 50% in the next two years. Tartan Spirit Clothing Co., Ltd. tweed dress, classic but lively, .
 traditional tweed: < a href= "//www.sjfzxm.com/news/index_c.asp > > Scotland textile > /a > business card > /p >
 textile industry is an important pillar of Scotland's economic development. Its annual turnover is 950 million pounds, which is characterized by its professional brand and supply chain expertise. Among the products, Harris tweed and plaid are the most classic and representative fabrics. 
 Harris tweed, originated in 1830, is a hand-made wool woven fabric only produced in the Outer Hebrides islands outside the northern part of Scotland. The product adopts unique wool dyeing in the manufacturing process. Therefore, in the spinning process, every yarn contains different colors of wool fibers after color matching. Therefore, the fabric and clothing are very colorful and layered, and are known as "champagne in fabrics". Despite nearly 200 years of development, Harris tweed still maintains a few of the world's most traditional fabrics for mass production. The long cultural inheritance and unique production and processing technology form the brand value of Harris tweed. Each Tweed Fabric has a unique number, which can be traced back to the information of various production processors. Thus, the products and garments made of Harris tweed will also become a high-end personalized logo in niche market. Slanj clothing and Accessories Co., Ltd. launched the Scotland men's dress skirt, becoming the most attractive costumes at the exhibition 
 multi Innovation: to expand the international market 
 the tradition of Scotland textile industry is impressive. However, the industry has not lost its vitality by following tradition. In the field of design, Scotland also shows their most innovative and dynamic side. Maccessori accessories Limited was originally developed from a sample of a Harris tweed cushion. Later, along with the emergence of iPhone and other fashionable electronic products, the products of traditional Harris doughnut designs, such as iPhone sets and iPad sets, and even wallets, travelling bags and so on, were born by many fashion trends. With the help of e-commerce and offline retailing, independent brand products and OEM products have been sold throughout the UK market and become suppliers of customized gifts for many internationally renowned enterprises. As one of the members of the Scotland Pavilion, the first day of the CHIC, the unique exhibits attracted many spectators, and even the audience wanted to buy samples at once. Seeing the popularity of the product, Blair Macnab, the company's director, said: "we have made good market feedback from our initial gift shop to later tourist shops, large retail outlets and even Internet sales. Many recent marketing activities have provided us with new opportunities in Germany and Japan, but we still hope to seek cooperation opportunities in China in many ways. This is just the beginning. " 
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"P > Barrie Knitwear is a famous cashmere manufacturer," Clive Brown, the company's representative, said. "I am very excited to come to Beijing to participate in the exhibition. Since last year's acquisition by Chanel, we have begun to attract worldwide attention, especially Chinese consumers. They are not only loyal fans of Chanel brand, but also very interested in our luxury products, high-end technology and rich details. 
 < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a > brand Rebecca Torres shows the latest design in sportswear, swimsuit, coats and other fields. Designer Rebecca Torres hopes to promote the brand to the international market in the next two years, and hopes to enhance the brand image and sales volume through British retailers, and extensively cooperate with Asian Designers, artists and retailers. 
 China market: new attractive business opportunity 
 > Scotland a href= "//www.sjfzxm.com" > textile export < /a > business in more than 150 markets worldwide, mainly including the United States, Japan, Russia, Europe and other markets, as well as emerging markets such as Brazil, India and China. According to statistics of Scotland Textile Industry Association, in 2011, the export volume of Scotland textile industry was 350 million pounds, an increase of 21% over 2010. In the first 9 months of 2012, exports of British textile and retail products to China increased by 46%. Fiona Topping, senior executive of Scotland International Development Bureau, said: "although some Scotland textile enterprises are doing business in China, the scale of our exports to China is still small, between 10 million ~1500 pounds. Through industry measures and the help of "Scotland textile" brand, we hope to help Chinese enterprises and consumers to further understand Scotland's fabric products and the world's leading fashion and textile design. 
 in the international market, "Textiles Scotland" is the overall brand image of Scotland textile industry. It represents high quality, diversity and excellent design. Its customers include Chanel, Hermes, Gucci, Prada, Tommy Hilfiger, Paul Smith, Armani, Brooks brothers and many other international first-line brands. It is predicted that China will account for more than 30% of the total growth of the global fashion market in the future, which will create great opportunities for Scotland textile company, especially the high-end luxury companies with design.