Tian Lun Tian Will Continue To Implement The Strategy Of Channel Expansion.

Recently, in the 2013 days of autumn and winter new products conference, general manager Xu Tengda announced the plan of Tianlun Tian's opening this year: Tianlun Tian will continue to implement the channel expansion strategy, including 500 new rectification outlets, and launch Tianlun Tian terminal brand store when conditions are ripe. He repeatedly stressed that "Tian Lun Tian does not set a hard task for everyone, but is trying to expand our street store under the premise that the major agents feel the conditions permit." But for Tian Lun Tian, in the 2013 expansion of the channel, increasing the intensity of monopoly has become the unanimous choice from company to agent and distributor.

For Tian Lun Tian, it is very important to promote franchised stores along the street, which is closely related to the experience pattern of shopping malls.

"Shopping centers do promotions on May 1 and National Day festivals. We can only earn money for the mall and run the volume." Xu Tengda said, for example, the price of a pair of trousers is 30 yuan, and the selling price is 100 yuan in the exclusive store. After removing the operating cost of rent, decoration, labor and so on, Tianlun agent or retailer can still have about 50 yuan. But in the shopping malls and shopping malls, most of the profits have been extracted, and they have little profit, and now they are faced with poor performance, withdrawing from the cabinet or underwriting pressure. They can only raise the retail price to offset this part of the related expenses, which is extremely unfavorable to the stability of the brand retail price system.

Of course, the development of Tian Lun Tian's products in the past two years has also provided a precondition for entering the store.

Many agents of Tianlun Tian are optimistic. On the one hand, in order to increase sales volume, on the other hand, there is no settlement cycle in the exclusive stores, and the operation is more flexible.

In the industry, shopping malls are more likely to accumulate channel resources and enhance brand appeal, while franchised stores pay more attention to the integration of brand overall merchandising and retail management system. Now, after several years of precipitation and development, the local outdoor brands basically have the effective organization ability of the monopoly system, including product system, terminal display training system, etc.

Insiders suggest that outdoor brands should plan their positioning according to their own development stages and market regional characteristics. Whether in the transitional stage of shopping malls or monopoly systems, enterprises and brands themselves need to strengthen the development of terminal retail management system and commodity system.