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Eight Key Words In The Development Of Garment Industry In The Era Of Refinement

2013/4/11 9:45:00 2746

Apparel Industry Clothing Market Clothing Inventory

from the microscopic point of view, the competition of "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "brand" develops in 4 directions: fast, accurate, provincial and systematic. .
 2012 is a year of unhappiness for clothing brands. It is a year of qualitative change and continuous qualitative change towards the whole industry. Over the past three years, such problems as inventory, terminal fatigue, rising costs and rapid decline in profit margins have made the industry feel relaxed. Some companies have explored new roads in recent years, thus creating a new competitive edge and creating explosive growth. We can see the dawn at the dawn of the macroscopic and microscopic signs. 
P. We can take a look back at the source of these main problems and observe how the enterprises that have successfully responded to these problems get out of a new way, and we can know the trend of the development of the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >. 
 inventory problem. Inventory generation is a systematic problem. The fundamental reason is that apparel enterprises lack full value chain management, resulting in backlog of inventory in every link. For example, many enterprises are doomed to be inventories in the design process. < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > when designing, it only pays attention to aesthetic feeling, but neglects the comfort of clothing, the feasibility of production, the clasp is easy to scrape with the sleeve, the production process is complex, the fabric is too much, and the procurement can not be completed in time, all of which will become a real stock in the months after the design. There are two different skills to design and design management. A similar example can be found in the whole value chain of clothing, such as technology, plate and accessories procurement, which can be found everywhere. Even on the Internet, the proportion of returns due to quality problems is very large in many brands. 
 terminal sales capability. For sale, the quality of terminal and quality of goods is an established condition. At present, the problem of most brands is that the terminal's associated rate is low, the average single item price is low, and the proportion of VIP sales is too low. Taking women's clothing as an example, the average joint rate of most brand terminals in 2012 is between 1.2~1.6, and the industry leading enterprises have generally been in 2.2~3. The joint rate is only a technical result. The underlying reason is that the terminal's sales skills are not strong, and shop management is not good enough. The deep reason is that it lacks the management of the whole sales terminal system, and lacks the ability of data collection and analysis. For example, many enterprises are not correct in analyzing the terminal data, resulting in a high rate of error in pushing goods. The goods they need are not received, and the goods that are not needed come in batches. Even if the goods can be sold, the company has shortcomings in display management, VIP programs, and merchandise push, resulting in low morale and lack of skills in the store, which will still weaken the terminal sales ability. 
 the problem of rapidly rising cost. The power of commercial real estate needs not be detailed. If an enterprise can not have the ability to negotiate and compete with the commercial real estate, the total cost of the shopping center will be 30% above and below, and the gross profit of the enterprise will be basically deprived. The rising labor costs are also rigid. Wait. 
 homogenization. Today's clothing brands, homogeneity not only appear on the product. From the quality of the designer, to the level of the manager, to the sales skills, to the space design of the store, and so on, there is a homogeneity tendency in every link. These homogenization will push enterprises to a rapid decline in profits. Looking back on these, we can find out the way out of the predicament. And, we are surprised to find that many enterprises have found the way to break through. The trickle trickles into a vast ocean, and will become the trend in 2013 and even in the next 3-5 years. 
 from the microscopic point of view, the competition of dress brands is carried out in 4 directions: fast, accurate, provincial and systematic. .
 clothing enterprises have a very long value chain. From the beginning of design to the end of sale, a product has to go through nearly 30 links. Every link has strict requirements for time. And as long as there is a problem in the front part, all the links will be delayed. For example, if the design link is 10 days late, the order will last at least 10 days; if the design link is 10 days late, and the surface accessories are not well planned, the procurement process will be one or two months later. Therefore, the competition between dress enterprises and time becomes very important. In the past few years, the inventory size of enterprises that are working on time management will be reduced. For example, the sale of a women's clothing brand in Fujian has increased to 85% at the end of the season, which is mainly due to the faster and faster operation of all parts of the enterprise. 
 If only the reaction speed is fast, the problems faced by the enterprises can not be solved. For example, some enterprises have predicted abnormal changes in the weather and begin to mobilize goods and display two weeks in advance. The question is, when the decision is made, can the right goods be pushed to the designated store? Even if it is pushed to the designated store, can the salesperson be able to display correctly? Let alone scale data collection, such as forecasting the sales volume next year, the data in the stores and regional newspapers are often inaccurate, so the sales decisions on the basis are basically invalid. For many excellent brands, such as Ou Shi Li, Zhuo ya, etc., the ability of commodity planning is very strong. Besides ensuring that every part of the internal operation is not postponed as much as possible, it is more important to ensure the relative accuracy of each link. Therefore, accurate reaction to the inside and outside is a compulsory course for enterprises, and it is also the key to increase profits. 
 further, the cost of apparel enterprises is very high. How to reduce operating costs is a visible and touting job. For example, clothing enterprises often adopt futures instead of spot. Because the planning and supply chain are not mature in the design process, if the futures market is not adopted, the procurement and production of the supply chain will not be enough. At present, some enterprises take active measures in the planning of design to shorten the supply chain cycle. If the average purchase cost is increased by 20% and the inventory volume is reduced by 30%, the transaction will be very cost-effective. In this regard, some women's clothing brands and manufacturers supporting Japan have made effective attempts. A supplier specializing in high-end women's clothing production in Shanghai has been working with brand enterprises, and its supply chain response cycle has been reduced to about 15 days. Basically, small batch and multi batch production and supply can be achieved. 
 finally, because the management links of apparel enterprises are numerous and the time is interconnected and irreversible, clothing enterprises have very high requirements for management synergy, which involves the problems of the system. A lot of garment enterprises at the forefront of the industry build their internal management system with heavy capital, and tens of millions or billions of dollars of money can be used to temper their internal synergy. Enterprises that possess this capability, such as Europe, have developed rapidly in recent years. 
 from a macro perspective, the apparel industry has evolved in 4 directions: integration of industry and finance, platform, refinement and internationalization. .
 the interaction between the apparel industry and the capital operation is an inevitable task for aspiring enterprises in the future. Once clothing enterprises are combined with capital strength, they will have great ability of industrial integration. Thanks to this, Semir, the United States and other listed companies ran all the way, throwing their opponents away. It is also the reason why the enthusiasm of people queuing up is not reduced even though the rate of apparel enterprises is below 50%. In 2013, many enterprises will continue to exert their strength in the capital market. 
 the trend of platform in dress industry will be more and more obvious. In order to cope with the pressure of commercial real estate, channel and peer competition, it is very obvious for an enterprise to operate 5 or even ten brands. Zhuo ya, Bosideng and so on accelerated platform transformation. Not only that, but also in the enterprise management also carries on the platform reorganization which takes the dividend right as the core, thus excite the enthusiasm of the enterprise staff enormously. The organization of the whole industry will change dramatically. It can be predicted that in 2013, a group of enterprises made new progress on the platform. 
 the fine age of dress industry has arrived. Solving inventory problems, stabilizing the cost of human resources, improving terminal performance and so on all need to rely on sophisticated means. At the same time, as China's per capita GDP will soon exceed 6000 dollars, the entire Chinese society has entered a fine era. Fine logistics and meticulous management within the enterprise will raise the efficiency of the whole society and enterprises by more than 20%. According to statistics, only meticulous management on terminal display can enhance the performance of 20%. 2013 may be the first year of the awakening of fine management in the apparel industry. 
 with China's rising economic position, the internationalization of the apparel industry has become irresistible. On the one hand, China is the last market in the world that can continue to grow for more than 10 years. All the world's brands are pouring into China, and China's clothing market has been internationalized. On the other hand, with the global influence of Chinese culture along with the rise of China's economy, the Chinese apparel industry will produce a global enterprise with a scale of more than 100 billion yuan. Chinese enterprises with cultural strength and economic strength are accelerating the purchase of premium brand assets around the world. Three years ago, we would never have thought that BOSS would extend olive branches to Chinese buyers, and imagine that Chinese clothing companies would buy Japanese brand listed companies. All this happened before 2012. In 2012, Chinese clothing brand owners flocked to Europe to buy brand assets. In 2013, the scene will be even hotter. 
 from the microscopic transformation of fast, accurate, provincial and systematic, to the macro integration of industry and finance, platform, refinement and internationalization, it is a sign that the butterfly enterprises will usher in a new round of high-speed growth and catch the next round of China's economic cycle.