2013 Chanel Dior Boosts Luxury Prices And Expects Chinese To Pay.

< p > strong > early 2013, < a href= "http://sjfzxm.com/news/index_f.asp" > luxury goods < /a > flocking prices.

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< p > after the SK-II counters raised the price of 80% products in January 4th, the two brands of Chanel and Dior are also brewing up prices, or 7%~30%.

Reporters yesterday (January 9th) learned that Dior will rise in February 1st around the world price increase of about 30%; Chanel will also be in mid January to carry out a global price adjustment, or 7%~30%, involving categories including skin care products, cosmetics, perfume.

Reporters sent a special counter to Dior and Chanel to confirm the news.

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< p > for this "price surge", some enterprises openly say that the raw materials are rising, but Zhou Ting, President of the Institute of quality and quality research, told reporters that both the rise of the marketing cost and the increase of the cost of raw materials are all the reasons for appearance. The real reason lies in the price strategy. "The demand for luxury goods in the Chinese market is very strong, and the enterprises keep the price up, which is consciously creating the imbalance between supply and demand and maximizing the profit space".

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< p > < strong > > a href= "http://sjfzxm.com/news/index_c.asp > > Chanel < /a > Dior jumped into" price rising tide "< /strong > /p >

Less than P. Since December 29, 2012, Benefit's Advance price has led to a wave of luxury goods prices. The brand has raised a cream from 380 yuan to 390 yuan.

In January 4th this year, SK-II counters raised the price of 80% products, ranging from 10 yuan to several hundred yuan, such as the essence of white bottle 215ml, which has risen from 1210 yuan to 1270 yuan, or 4.7%.

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< p > recently, the two brands of Chanel, < a href= "http://sjfzxm.com/news/index_f.asp" > Dior < /a > are also brewing up prices.

Reporters yesterday called Beijing Parkson Shopping Center Chanel counters and Dior counters, respectively, confirmed the two brands will rise in the future news.

The heads of the two counters told reporters that e-mails from headquarters had received an indication that prices would rise in the future.

As for the specific price increase time, the head of Chanel counters said it was about January 15th or 17.

The head of Dior counters said in January 31st or February 1st.

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< p > but on the price range and price increase products, the person in charge of the counters told reporters that no details have been received, so they can not be informed.

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< p > the reporter interviewed other brands' brands for whether the price surge will spread to more luxury brands.

Estee Lauder's monk shop and Guerlain's contemporary counters told reporters that no notice of price rise has been received recently.

La Mer's customer service also told reporters that they had not received the notice of the relevant price increase for the time being.

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< p > < strong > luxury goods in China price strategy < /strong > < /p >

< p > for the reasons for the collective price adjustment of international first-line brand cosmetics this year, the brand's unanimous explanation is that raw materials, manpower, exchange rate fluctuations, taxation, inflation and market environment and other factors lead to the increase of cost, resulting in the end sale products having to raise their prices.

SK-II senior brand public relations manager in China, Yang Po has publicly told the media that price adjustment is mainly affected by price factors such as raw materials and labor costs.

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< p > but the rules of the industry are different from those of enterprises.

Zhou Ting told reporters that although the objective factors are the causes of rising costs and exchange rates, the real reason is the price strategy.

"The demand for luxury goods in the Chinese market is very strong, and luxury brands still keep rising prices, which is a conscious price strategy."

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< p > she believes that the current strategy of luxury brands is to maximize the brand interest rather than maximize the interests of consumers.

When consumer demand is strong, its strategy leads to luxury brands, on the one hand, to control output, and on the one hand, to raise prices to maintain or expand their market space and profit margins.

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"P", a brand marketing expert, agrees with him.

In an interview with reporters, Yu said that the atrophy of the European and American markets and the strong momentum of the Chinese market also brought incentives to the increase in the price of luxury goods. "Because of the brand management strategy of foreign products, foreign luxury enterprises now have the ability to speak and value the market."

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< p > then the rise of marketing cost is not the specific cause of the rise in the price of luxury goods? Zhou Ting said, "this argument is unreasonable.

There are two kinds of luxury goods: a big brand marketing cost is very high, but in fact, the input-output ratio is definitely the winner; the other luxury is very top, very small, and the market input is also obviously insufficient. "

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