Italian Menswear Brand Zegna Released 2013 New Products In Spring And Summer In Shanghai

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< p > Zegna (Zegna) does not pursue new styles and gorgeous colors. It is popular all over the world with its perfect, faultless, tailored, elegant and simple personal style.

Apart from the suit, Zegna brand (Zegna) has developed sweater, < a href= "//www.sjfzxm.com/news/index_f.asp" > casual wear "/a" and underwear men's wear series.

So far, Zegna (Zegna) has opened 220 franchised stores in Paris, Milan, Florentine, Tokyo, Beijing, Shanghai, Dalian and other world famous clothing cities, with annual sales volume of US $240 million, accounting for 30% of the world's men's clothing sales.

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< p > Ermenegildo Zegna is the core brand. It is located in men of 35 to 55 years old with taste and style. It sells mainly formal dress and private custom, and appeals for Italian style, rare fabrics, exquisite quality, enduring elegance and luxurious modernity.

However, the price of a suit of 130 thousand yuan, after all, is a little too expensive, which directly leads to a relatively limited consumption group. So Zegna has launched a slightly lower Z Zegna series. The Z Zegna product is more fashionable, with a style between the absolute dress and the absolute casual wear, and it is located in the young consumer group between 25 and 40 years old.

Of course, the price is much cheaper than that of Ermenegildo Zegna; the Zegna Sport series is Zegna's choice for consumers in leisure sports occasions; Agnona is Zegna's independent women's clothing brand, and Zegna bought the famous women's clothing brand in Italy in 1999 to cut into a href= "//www.sjfzxm.com/news/ index_s.asp" > women's wear market.

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< p > the new spring summer new varieties, taffeta, laser perforated double layer silk and other shiny fabrics are applied in EZ's dress; ZZ is dominated by loose outlines and bright colors; ZegnaSport adopts "cool body sense" cotton fabric, and ultraviolet ray treated knitted fabric, including waterproof ultra-high technology nylon coat, portable water-proof and tear proof nylon casual wear with portable folding handbags.

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Besides P, Zegna also introduced underwear, perfume, glasses, watches, shoes, leather goods and ties.

Although these products have a small proportion in Zegna a href= "//www.sjfzxm.com/business/", the overall sales are less than /a, but Zegna has formed the concept of "complete men's series dress".

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