New Chinese Designers Create A New Mode Of Textile Creative Industry

about Textile clothing In terms of industry, creativity and design are undoubtedly a big river. To reach the other side of success, we must let ourselves successfully "transform" from a caterpillar to a beautiful butterfly, and fly to the other side of success in calm and gorgeous. Joining hands with China Fashion Alliance, the "2012 China Fashion Alliance Emerging Designers Dynamic Release Show" was held during the 2012 Shaoxing County Science and Technology Fashion Creative Week and the Third China (Keqiao) Textile Pattern Design Exhibition (hereinafter referred to as the Creative Week), which undoubtedly enriched the content of the Creative Week and will become a useful exploration to promote Shaoxing and even the national textile and clothing creative design industry.

　　 Creativity: new power for industrial transformation and upgrading

The annual "creative event" - 2012 Shaoxing County Science and Technology Fashion Creative Week and the Third China (Keqiao) Textile Pattern Design Exhibition will be held in the International Convention and Exhibition Center of China Light Textile City on November 26-30, which will undoubtedly become a powerful driver and communication platform for many textile enterprises who want to "transform" to seek creative inspiration and improve product competitiveness.

It is reported that 2012 Shaoxing County Science and Technology Fashion creativity The week and the third China (Keqiao) Textile Pattern Design Exhibition was hosted by the China Fashion Color Association and the People's Government of Shaoxing County, and undertaken by the Science and Technology Bureau of Shaoxing County and the Creative Industry Service Center of China Light Textile City. The activities included the opening ceremony, the third China (Keqiao) Textile Pattern Design Exhibition, the dynamic release show of China Fashion Alliance's cutting-edge designers, the Italian Fashion Creative Institute's Shaoxing Textile and Clothing Enterprise Matchmaking Meeting, the "Yuelong Cup" the fourth China University Textile Design Competition, the "China Cup" international clothing design competition, the Shaoxing County Textile Equipment Technology Innovation Matchmaking Activity The third Shaoxing County Textile Fabric and Pattern Original Design Competition and a series of activities. The holding of these series of activities will undoubtedly further effectively enrich the contents of this Creative Week.

Among them, the 2012 China Fashion Alliance Emerging Designers Dynamic Release Show became a highlight of this creative week. The release show will be held in Shaoxing Keqiao International Convention and Exhibition Center on November 26 and 27. At that time, Chen Telan, Hua Gaofeng, Huang Haibing and Qin Wanyu, China Fashion Alliance's new Chinese designers, will bring a new visual feast to Shaoxing's clothing industry.

According to the director of the Science and Technology Bureau of Shaoxing County, Zhejiang Province Chen Bingsong According to the introduction, this Creative Week is the first time to cooperate with China Fashion Alliance. The purpose of cooperation is to "enhance the influence of the event and exhibition with the help of the power of" national brands ". Later, it will cooperate with Shaoxing to jointly improve the textile creative design industry.

In fact, the cooperation with China Fashion Alliance can be described as a strong alliance. It is understood that China Fashion Alliance is composed of brands with sufficient fashion awareness and market influence in China's fashion related fields, and is jointly launched by four organizations, including China Textile Information Center, China Garment Association, China Fashion Color Association, and the National Textile Product Development Center. Through joint participation in lifestyle research, fashion trend research, fashion trend release/pioneer brand release, business channel docking and other systematic activities, we advocate the status and development of Chinese fashion, convey the concept of Chinese fashion, and enhance the voice of Chinese fashion.

Chen Bingsong emphasized that industrial transformation and upgrading need design. Through multi-party cooperation, promoting fashion exchange and stimulating local design, it can provide more creative inspiration for Shaoxing textile enterprises to develop new products. Similarly, China Fashion Alliance has gathered a huge talent resource of designers, and needs a region with a strong industrial foundation to graft artistic dreams and realize its own value. The arrival of cutting-edge designers in Shaoxing has brought fashion to the public, business cooperation between talents and brands to enterprises, and upgrading and development of traditional industries to local governments. The cooperation with China Fashion Alliance has provided a platform for cooperation, exchange and win-win for local enterprises and designers who are about to enter Shaoxing, and has achieved the effect of building nests in Shaoxing's textile and clothing entrepreneurial design industry.

　　 Creative Week: another business card after the Textile Expo

"This creative week covers the whole textile creative chain of fabric design, pattern design, clothing and home textile design, textile equipment technology, professional talent training, fashion trend release, and the setting of each link of the creative week is inseparable from Shaoxing County's emphasis on textile creative design industry," Chen Bingsong said, "More than 60% of the GDP of Shaoxing County comes from the textile and clothing industry. The transformation and upgrading is not simply to lose an industry, but to improve the market competitiveness of products and cultivate incubated brands on the basis of characteristic industries and pillar industries. For this reason, Shaoxing County started to build and develop the textile creative design industry in 2009. After three years of construction, it has truly become a new textile product development Development, textile technology services, product added value promotion, brand incubation and other new impetus to promote Shaoxing County's textile transformation and upgrading. It is intended to build the Creative Week into another important exhibition closely related to the textile industry after the China Keqiao Textile Expo, forming an industrial atmosphere of "purchasing fabrics for the textile expo and finding inspiration for the Creative Week". We will invite more professional institutions and international institutions to participate in future activities through the characteristic, professional and market-oriented operation mode. "

In Chen Bingsong's view, the rapid development of creative industries has further strengthened the innovation consciousness of enterprises, effectively promoted the innovation of textile product design and process technology, and accelerated the transformation and upgrading of the textile industry. Of course, Shaoxing County's textile creative industry is still in its infancy, and problems such as lack of high-end talents, lagging fashion information, and imperfect supporting industries in the development need to be explored and worked harder. Holding fashion and creative week activities to create professional brand exhibitions and holding fashion trend release activities will create a positive interaction among information flow, talent flow and capital flow.

When talking about cooperation with China Fashion Color Association and China Fashion Alliance, Chen Bingsong said: "Although Shaoxing is an important place for textile and clothing, compared with the first tier fashion creative cities such as Shanghai, Beijing, Guangzhou and Shenzhen, the gap is still obvious, and it needs to strengthen cooperation and exchange with professional institutions in the industry. Through the China Fashion Alliance, we will strive to successfully create designers and textile enterprises with a higher degree of specialization, a stronger leading role in fashion trends, and greater popularity in the industry A large platform for exchange, cooperation and win-win results. From a macro perspective, through this platform, more design institutions and talents will participate in the creative week, the industry will be larger, and the influence will expand from the original Yangtze River Delta region to the developed regions of the textile and clothing industry in China, even to countries with more developed fashion creativity. From the micro perspective, there will be more opportunities for cooperation between enterprises and the introduction of design talents, and the communication of design concepts between enterprises and regions will be more effective. "

Admittedly, as far as the creative field of Chinese textile and clothing fashion is concerned, the talent of designers and the persistence of individuals are important. The solid foundation of industrial innovation and the establishment of business model are the foundation of Chinese creation. The cooperation between Shaoxing Science and Technology Fashion Creative Week and China Fashion Alliance makes it possible for Shaoxing to accelerate industrial design, realize the termination of creative products, high-end creative talents, and strive to build a textile creative center matching the international textile city.