Seven Wolves Promote Star Limited Jacket And Create Innovative Marketing Paradigm

A few days ago, with the last few wolfwolves Star Limited jackets being snapped up in Tmall mall, a fashion journey from the local men's wear brand star design limited product was successfully concluded.

In the past month, the limited edition jacket designed by Li Chen and seven wolves has been popular in the electronic business platform. In the middle of 11 months, 120 products were sold in 6 cities in Harbin, Shanghai, Hangzhou, Chengdu, Changzhou and Jinhua.

Through the spread of micro-blog, e-commerce and other platforms, the seven wolves attempt to create Star Limited jackets in the consumer, fashion industry,

The industry has gained a good reputation.

According to the insiders, this is not only a successful test of the brand marketing of the seven wolves men's wear, but also for the local market.

The brand provides a reference for innovative marketing, and also identifies the first ranking of the market share of the wolf wolf jacket for twelve consecutive years.

Stars jointly design seven wolves to lead the trend again.

In October of this year, the seven wolves after upgrading the men's wear again worked hard. Li Chen, a popular star, launched two different styles of jacket products.

Among them, the jacket designed by Li Chen is quite "locomotive temperament", and the design of windproof and wear-resistant design highlights the cool strength of the knight and the passion for fighting.

The design of the jacket is very elegant with its elegance. The simple style of self cultivation looks fashionable and generous. It shows the confidence and elites of business people in the details.

As soon as the product was launched, it was sought after by consumers. In just a month, 120 star jackets sold by the electronic commerce platform were sold out through offline booking and online snapping up.

In addition, the seven wolves launched a prize in the limited edition of the men's wear, such as Sina, micro-blog and other platforms, and attracted the attention and participation of hundreds of thousands of netizens.

In fact, it is not a fresh topic to launch a product line with stars and brands.

Abroad, there are second joint series of Rihanna * Armani launched by R&B Rihanna and Armani this year.

Madonna, the big sister of music, was launched for ALDO brand.

The series is "Truth or Dare".

British style idol Alexa Chung designs twenty costumes, including Polka tea dress and dress dress, for the American brand Madewell.

Through the popularity and topic of these fashion lovers, the brand has gained more exposure. The stars themselves are willing to show their taste to the public.

Such a strong combination, but also allow consumers to pay a lot of money.

Victoria Beckham and other stars have created their own personal brand after the cross - border fashion design and sold them all over the world.

In this way, the more common cooperation in foreign countries has been tried in China, but the action of the seven wolves has been taking the lead and leading the industry again.

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In fact, there are more than one action like this for seven wolves who like to keep steady.

From the beginning of the year, we reached a strategic partnership with Huayi Brothers and launched the first star high customization series of local brands. Then we launched the first "elite shop manager" training program in September and launched a comprehensive effort to manage terminal retail.

This time with the star spokesperson, the Star Limited jacket design has not only provided a brand-new choice and experience for Chinese personages and personages, but also made a trip to the "jacket" of the signboard product.

20 years of pursuit of quality and innovation, "the king of jackets"

Jacket has always been the fist product of seven wolves.

In the early 90s, seven wolves saw the pursuit of new lifestyles and the desire for new clothes. As early as June 1990, the first generation of jacket products, the double colored jackets, were launched.

After more than 20 years of development, the seven wolves continued to carry out fabric technology.

The innovation has not only introduced three kinds of jacket series, such as three anti jackets, double-sided jacket, bamboo carbon fiber jacket, anti UV jacket, environment-friendly jacket, splashing proof jacket, etc.

While the seven wolves pursue innovation and enrich their products, the only thing that remains unchanged is the persistence of high quality products.

According to the seven wolves relevant responsible person, from material selection, production checks to quality monitoring, seven wolves have a very strict procedures and standards.

For example, only cooperate with the excellent manufacturers from the environmental high-tech fabric to the complete industrial chain of garment making, search for the most top-quality production line for different categories of products, cooperate with the international advanced production level manufacturers, ensure quality management into every step, improve the quality, set up the quality supervision team, carry out quality supervision over every aspect of production, and ensure that the products meet the international quality standard requirements of the seven wolves. In June of this year, the seven wolves product inspection center also passed the on-site accreditation of the China National Accreditation Committee for conformity assessment (CNAS).

These have become a solid guarantee for the seven wolves to provide high quality products.

After the launch of the star jacket, it sold out in just a month, and it can also witness consumers' love for their products.

In this regard, Zhou Shaoxiong, chairman of the seven wolves, said that the seven wolves always insisted on providing consumers with more comfortable, comfortable and fashionable jacket experience.

The design of the star jacket with Li Chen is a good attempt in brand marketing and product innovation, laying the foundation for the future introduction of more fashionable and personalized products by the seven wolves.

After upgrading the men's wear, the seven wolves will continue to bear the title of "jacket king". They insist on the pursuit of high quality products and continue to launch consumer favorite jacket products.