Textile Enterprises Should Speed Up The Development Of Network Sales Channels

According to the latest data of flush, 44 houses in China in the third quarter. Spin The net profit of the manufacturing company's shareholders who belong to the parent company increased by 17 over the same period last year. Shenyin and Wanguo textile industry clothing A total of 55 A share listed companies have disclosed three quarter earnings forecasts, and 28 of the textile and apparel companies which are expected to increase net profit have accounted for 57.14%. In addition, 25 other companies reported bad results.

"Although the PMI index of the domestic textile industry is still below 50 in the three quarter, and there is no obvious improvement trend, considering the low base in the same period last year, and the inventory of high priced raw materials in manufacturing enterprises is gradually digested, the textile manufacturing industry will be slightly better than the first half of the year in the second half of the year." Related analysts of Orient Securities Analysis said that the third quarter of the textile and manufacturing listed companies declined slightly in performance. Clothes & Accessories Although earnings and earnings growth of listed companies are generally not as good as the first half of the year, net profit growth is still expected to be higher than revenue growth.

After interviewed a number of enterprises, it was learned that in the past year, the market was in a dilemma, and the sales situation of the textile industry gradually declined, and the pressure of inventory restricted the development of enterprises to a certain extent.

"The average inventory of enterprises in textile manufacturing is decreasing. Data show that the cycle of enterprises going to inventory is nearly completed." Some agencies in the manufacturing industry in the three quarter report combing, pointed out that the textile manufacturing industry to go to the end of the stock, will enter the recovery stage.

"Now the main task is to deal with inventory, inventory pressure has seriously affected the profitability of enterprises and the power of reproduction." After attending the exhibition, the head of a textile enterprise in Wenzhou said that with the recent warmer sales, the pressure on enterprise inventory is slowing down.

"Data show that the turning point of China's textile industry has arrived, and will usher in a wave of textile industry warming before the end of the year." The relevant analysts said.

Although a number of agencies have put forward the idea that the textile industry will get warmer and warmer, some people have expressed different views.

An international cooperation department manager said in an interview: "as China's domestic textile production costs continue to rise, China's textile manufacturing industry is facing a comprehensive industrial upgrading and structural adjustment, textile production will inevitably shift from the southeast coastal areas to the lower production costs of the central and western regions or other countries. At the present stage, the transfer is just beginning, and it is bound to go through a long and painful process. At the same time, in addition to production costs, there are many unfavorable factors affecting the expansion of the scale of textile production. Therefore, China's textile manufacturing industry has no turning point yet, and it continues to shrink.

"I am standing in the overall situation of the industry to analyze." The staff believe that many institutions believe that the turning point has arrived. This is only a short-term analysis. In the long run, apart from many bad news, the external factors such as RMB appreciation are also important.

Whether the turning point of China's textile industry will arrive in the near future is uncertain, but the prospect of China's textile industry is still worth looking forward to.

"Although the export orders of Chinese textile industry are facing a decline, the home textile industry still has much room for growth. China's home textile industry is showing the integration of stronger and stronger, and the weaker will be phased out. Yang Zhaohua, President of the China Household Textile Industry Association, said in an interview recently that enterprises should earn more money in this market and rely more and more on intellectual factors. With the change of consumers' consumption habits, textile enterprises should also accelerate the transformation of traditional sales channels. If textile enterprises only stay in direct and franchise modes, it will be very difficult to occupy the market.

"Our tests show that online sales of home textile products increased by 216% from 1 to June this year. Such a growth is astonishing. " Yang Zhaohua believes that online sales must be triggered. Home textiles Enterprises attach great importance to it. Over the past two years, home textile products online sales growth is the fastest, we can see that online sales prospects are very broad.