The Diversified Operation Of Garment Industry Should Follow The Trend.
Clothing enterprise
To a certain extent, it will face all kinds of enticement from its own development needs and external market environment. In this case, it is a very practical question for many garment and garment enterprises to adhere to the main business or develop in an appropriate way.
The different choices of different garment enterprises result in totally different results. There are still some successful cases on the road of diversification.
Many garment enterprises have made great progress on diversified roads.
Especially in the same field, the related diversification strategy, which is centered around the core industry, has achieved good results and has become a business model that is worth affirming and thinking for clothing and garment enterprises.
The successful way of diversification is summed up as "the way of management of aesthetic philosophy": deeply embedded the unique style of fashion, classic and elegance into every fashionable menswear brand and product line.
Fabrizio Dosi, chief executive of the Asia Pacific Group, told the media that the key to this successful business strategy is to locate and differentiate different brands according to their brand characteristics, while ensuring that they all have their own styles.
The group has been developing independently. However, it is this independence that relieves pressure from outside investors and gains its own independent development.
Independence means that decisions can be made autonomously according to the company's long-term development. It also means that decisions can be made quickly around the long-term strategy after making decisions.
In many ways, we operate the group according to the way we started our company, putting the needs of customers first.
On the road of diversification, there is no lack of successful models, but most of the garment enterprises still fail in their exploration.
It is easy to see that those successful and diversified clothing enterprises can see that
Diversified development
According to the development needs of garment enterprises, it is in line with market rules.
Not every garment enterprise is suitable for diversification mode, cotton supply has been seriously scarce, and cotton prices have risen.
The main supply of veil and other cotton textiles at the front of the industrial chain is increasing bargaining power when the price of cotton is high.
Diversification may not be a panacea for those garment enterprises that are eager to break through the bottleneck of garment enterprises and gain greater promotion through diversification.
Before the overall measurement and research is conducted, it is prudent for garment enterprises to diversify their development.
Generally speaking, only when the main business has the core competitiveness and the leading position of the market can the garment enterprises carry out diversified operation.
When analyzing the development process of garment enterprise group, the relevant experts pointed out that the sequence suitable for the development of garment enterprises is: concentrating the development of core products -- extending to related diversification -- unrelated diversification.
That is to say, when choosing a business strategy, garment enterprises should have the idea of "be realistic and big again".
Otherwise, blindly diversified expansion, capital, technology and management can not keep up with the new business. Instead, the new business will become a burden for the garment enterprises. It will even produce a chain reaction of Domino and be critical to the survival of the garment enterprises.
For small and medium-sized clothing enterprises of general strength, unless existing
Clothing market
It has been saturated, the demand is declining, or the competitors are too strong to maintain sales volume. Otherwise, blind diversification is bound to suffer more risks for garment enterprises.
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