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Shenzhen: To Create "HKSAR" In The Special Zone

2012/11/8 15:25:00 21

ShenzhenHKSARConvention And Exhibition Brand

 

  

Shenzhen

We have independently developed 14 influential exhibitions of brands at home and abroad. The exhibition area is 33000 square meters, involving machinery, mold, microelectronics, furniture, toys, photoelectric and other high technology and traditional industries.

Shenzhen's Convention and exhibition industry has made full progress in the development of branding and scale, and has gradually formed the advantage of industrial development.


Shenzhen is the first city to reform and open up in China. In the past 20 years, the economic construction has been developing steadily. The gross domestic product has been ranked among the top 5 cities in the country. Shenzhen has a favorable geographical position, and the Hongkong special economic zone has heard the news of a river. It is closely linked with Guangzhou, and the roads and railways are interwoven into a network. The port throughput is in the bud of the whole country, and its communication, diet, finance and tourism industry are also in sync on the same side. All these have laid a firm foundation for Shenzhen to enter China's Convention and exhibition center city.

Shenzhen Convention and exhibition industry has benefited from the development of Shenzhen's economy. It has formed 15 brand exhibitions and dozens of industrial exhibitions with industrial foundation, and also created the special zone.

"Convention and exhibition zone" will make other exhibition cities look side by side.

However, if we want to make the HKSAR "HKSAR" form vitality, we must face up to the problems existing in the exhibition industry in Shenzhen, such as the small scale of the exhibition, the lack of brand cultivation, the technology and services of the exhibition organizations, and the weakness of the exhibition entities. We should vigorously expand the domestic and international exhibitions and gradually form the Shenzhen Convention and exhibition economy with domestic and international competition.


After China's reform and opening up, Guangdong's economy has made rapid progress, especially the Pearl River Delta hinterland with Guangzhou and Shenzhen as the central axis. It has taken the lead in becoming an important high-tech industry cluster in China, such as electronic information, biotechnology, mechatronics and new materials.


Main developed

product

There are: watches, toys, trees, household appliances, petrochemical, pharmaceutical products, chemical products, textile and clothing, food manufacturing, electronic newsletter, information industry and high-tech industries, etc., providing abundant resources for the exhibition market.


At present, Shenzhen has formed more than 10 brand exhibitions including international furniture exhibition, Shenzhen international machinery and die industry exhibition, China International Mobile Communication and network exhibition, Shenzhen international brand clothing fair, China International photoelectricity exposition, China (Shenzhen) international fashion exhibition, Shenzhen residential trade fair, Shenzhen International Jewelry Fair and high tech Fair.

Increasing the operation of these exhibitions in terms of industrialization, internationalization and marketization is the key to forming the domestic and international competitiveness of the economy.

The maturity of the exhibition will also encourage small and medium-sized enterprises in the region, including large state-owned enterprises, to actively expand the international market and strengthen economic and trade cooperation. At the same time, the growth of these enterprises will greatly promote the continuous development of the exhibition.

Of course, this market is the two market at home and abroad.

Marketing

It's all the same.

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