Inventory Has Become An Unavoidable Topic For Shoes And Clothing Enterprises In Quanzhou This Year.

Recently, Quanzhou City The economic and Trade Commission held the forum of "Quanzhou business management innovation" Forum (fifth lecture) and the "PEAK" business management experience exchange site meeting. At the meeting, Xu Jingnan, chairman of PEAK group, shared the experience and experience of the brand internationalization marketing strategy with more than 100 business owners and managers. Xu Jingnan believes that many companies in Quanzhou shoes and clothing enterprises are out of breath and should reflect on their short-term behavior.

　　 More than 100 elites walk into PEAK

"The management tools of R & D center are in good use, which greatly improves efficiency." On the afternoon of 22 th, he visited PEAK R & D center, Wei Qiu, chairman of Taiwan Guoxin business management agency, and said with emotion, 10 years after entering Quanzhou guidance enterprise, it was found that the owner of the company is very handy for management tools. In order to promote enterprise marketing management innovation, effectively respond to changes in the international situation, enhance the competitiveness of enterprises, and promote the "two pioneering businesses" of Quanzhou private enterprises, Quanzhou economic and Trade Commission has launched the "Quanzhou business management innovation" forum into PEAK group. "Through on-site meetings, together with the vast number of entrepreneurs and workers, we will promote enterprise innovation." Liu Jianming, deputy director of Quanzhou economic and Trade Commission, said that he is committed to making the famous forum a great platform for the exchange of business, officials and experts.

"How can we absorb so many talented people? How do we keep them?" the responsible person from the undergraduate electrical appliance threw this problem to PEAK's new operator center, ye Quan. "First of all, your growth. It's very important to choose the right company." Ye Shuangquan believes that enterprises are looking for qualified personnel, and they are also suitable for their own development.

　　 Brand needs spirit and culture.

　　 Stock This has become an unavoidable topic for shoes and clothing enterprises in Quanzhou this year. At the exchange meeting, participants were not only interested in PEAK's success in internationalization, but also concerned about how to solve the inventory problem.

"On the one hand, it is a big environment, China's economic development is slowing down, business forecasts are insufficient, and production capacity has maintained more than 20% development; on the other hand, some enterprises have made many short-term actions and need to reflect well, such as blindly opening up outlets." Xu Jingnan said that there are many ways to solve the inventory problem. For example, do not increase pressure on dealers, give dealers certain subsidies, mobilize global resources interaction, and explore international blank market to make up for the lack of domestic market demand. "There are still many gaps in the world waiting for us to open up." Xu Jingnan suggested that top executives should go out more. Don't give up orders in your hand. In the near future, you can even place orders overseas, and then bring them back.

"Sports goods need brand spirit and culture." Xu Jing Nan It is considered that blind discount and price war will bring great harm to the brand. "How to reshape the domestic brand image and let consumers buy domestic brands, we must think and act." Xu Jingnan said.