Versace Versace Opens New Store In SOHO District, New York

Donatella Versace for New York There is no secret to love. Today, the new shop opened by Versace Versace in SOHO District of New York is based on such an emotional source.

"Versace Versace has a soul of rock and roll. This shop is a little gem for the young and unrestrained atmosphere in this area and the region." Before the opening of the shop, Donatella Versace said, "New York is my favorite city in the world. I have a home for 12 years here. I even have more friends than Milan."

On Wednesday, a party will be held to celebrate the opening of the new store, which is built by Donatella Versace and British architecture. Designer Jamie Fobert design.

1785 square feet of new stores will also launch a new project: many curators, from carefully selected designers to artists, will provide their personal vision of Versace Versace brand or elaborate Versace Versace by designing limited edition products. Versace Versace Christopher Versus designer Christopher Kane and Donatella Versace will design the first limited edition series, including the Versace Versace classic logo T-shirt, the gold headphone accessories with the head of Medusa, and a game called Medusa & Greca chess.

Versace Versace is also slowly catering to young people, "through the collaboration with H&M, design for Lady Gaga. clothing I met many young people. They inspire me. They are really important to me. Donatella Versace explains.

Donatella Versace called him an artist when he talked about the designer Jamie Fobert. "He has a very different approach to my design. I like people who have different ideas. The design and brand of DNA are very close. It reflects today's I and connects with the future."

Versace Versace's boutique will include men's clothing and accessories, watches, some household clothes and jewelry. The design concept of this new store will be extended to the design of flagship store opened in Montaigne Avenue in Paris in the first quarter of next year. Gian Giacomo Ferraris, chief executive, said: "the new store is a strategic balance with the Fifth stores."

Gian Giacomo Ferraris also said that the company enjoyed a two digit sales growth in the US, and "retail sales rose by 41% year-on-year at the end of September."

At present, the company has 11 independent stores in the United States, one in Losangeles Beverly Center, two outlets and a Versus shop in Las Vegas CityCenter. In addition, the Versace Versace brand products can be purchased in all 200 integrated brand stores.

Although sales averaged on retail and wholesale sales last year, the latter accounted for only 40% of revenue. Gian Giacomo Ferraris said the company decided to invest in building its store network.

Steady growth in new markets like the United States, Brazil and Asia helped Versace Versace return to profitability in 2011. According to the company's report, it made a profit of 8 million 500 thousand euros in 2011, or about 11 million 800 thousand dollars, compared with a loss of 21 million 700 thousand euros or about 28 million 600 thousand dollars in the same period last year (2010).

Last year's revenue grew 16.4% to 340 million 200 thousand euros, or 472 million 600 thousand US dollars.

Retail sales in 2012 Investment It includes 10 new stores in Greater China and Southeast Asia, a flagship store in Milan, four new stores in the Middle East Beirut, Kuwait, Dubai and Abu Dhabi.