Shoes And Clothing Enterprises Should Learn To "Attack The Martial Arts By Writing"

It can not only pform the market through "Wen", but also occupy the market through "Wu".

The marketing characteristics of Wen attack Wu Wei run through the whole process.

Inside.

It is a programmatic thing.

It affects product strategy, channel strategy, price positioning, promotion strategy, market behavior and so on.

Here we first talk about the relationship between products and the market, which is the Dragon pulse in marketing.

How does a product come into being? If it is not sold and operated, the result will not be wonderful enough. It will certainly fail to produce a great bell, which obviously affects the pattern of the business.

The birth of a product stems from the demand of the consumer market, and this demand has a deeper phenomenon, that is, the contradictory demand of the consumer market.

When a contradictory demand is born, then,

A fission phenomenon and trend began to emerge, that is, the psychological rebound of the old traditional products.

This rebound gives a good opportunity and birth soil for the birth of new products.

Today, when we see many products selling badly, we do not study the heart of the consumer market. Instead, we adopt the "hard sell" approach, the strategy of reducing prices, and give too many policies to dealers.

The result is the failure to solve the essential problem, which is the inner refraction of higher demand in the consumer market.

"Hard sell" is clearly a warlorist ideology.

Once he loses the consumer, he will lose the consumer completely.

And the strong hard sell is not only a lack of profits for enterprises, but also a discomfort for consumers.

Brand reputation.

Meng Zi said well, "seeking truth from others".

Sales must have such quality and mind.

Many of our sellers and operators can not see the new product's ideas and aura.

Run it and sell him.

This is a very irresponsible approach.

They have eaten up the energy of products to the greatest extent.

It's the same as the villain of a culprit.

Not only that, they often complain about products, but complain that there is not much advertising support.

In fact, these are all there are in the product itself.

But they do not research and dig.

They can't see those more precious things.

In the above sense, a more complete marketing activity should include: Market Research, market analysis, static and dynamic observation, subject and theme thinking, academic, training, trial marketing, sales and other links.

And sales become the last link, many enterprises turn sales into the first link.

That's not marketing. It's hard sell.

The last sales link is actually a test, which is a verification.

This is the establishment of the core part of an enterprise -- marketing part.

More often than not, what we see is the hard sell that we do not understand the product's mental outlook.

They take the price reduction measures, they take the gift policy, they take the bundling measure, they give the muddled dealer many policies.

Can this solve the fundamental problem? No, it can't be done at all! In short, these are a bunch of muddled people calculating a batch of muddled accounts.

What a mess!

How far away is our so-called "marketing" away from real marketing? What we have been doing is "hard sell". Why should we not say marketing is impossible?