Taizhou Shoe Companies Increase Investment In Research And Development And Lay The Foundation For Future Development.

In the first half of this year, Taizhou exported

Generally encountered difficulties.

The footwear industry, one of the leading enterprises in Zhejiang Province, has achieved output value of 123 million 600 thousand yuan in 1-7 months of this year, though it has increased by 4.3% over the same period last year. But the head of the company, Lin Mingbiao, admitted that the profits of the company had not increased. The sales situation was very serious, the orders were scattered and the prices were lower, and there were even months of losses.

However, under such circumstances, enterprises have increased investment in exhibitors and R & D, hoping that the market will recover and enterprises will have more long-term development.

Orders are more scattered and cheaper.

Enterprises strive to secure orders

"We are now maintaining 100% operating rate and keeping orders as far as possible."

Yu Huoye, deputy general manager of Zhejiang Province's shoe industry, said that an order was taken from the shoe to the factory, and the business could be completed within 40 days. Therefore, the average daily delivery of two or three containers is in the factory.

Although the company has maintained its normal operation, Zhejiang Province, which sells products in Europe and America, is facing a severe sales situation.

Lin Mingbiao introduced that on the exchange rate, because of the depreciation of the euro this year, the cost rose by 3%-4% compared with the same period last year, and this year's wages also rose by 10%-15%.

In addition, the orders placed by customers are becoming more and more scattered, and the requirements for products are getting higher and higher.

The original ten thousand pairs of shoes may only need to design a style, and now ten thousand pairs of shoes are divided into five or six styles, which undoubtedly increases the cost of the enterprise.

Not only is the order fragmented, but also the customer's bid is low.

Lin Mingbiao, for example, even a customer who has worked together for many years has begun to push down prices this year. A pair of shoes that quoted 4.3 US dollars this year pressed the price to $4.1.

If they don't do that, they will lose the client. Lin finally will bite the teeth and take orders.

"No way. What we need to do now is to maintain orders and protect employees."

Lin Mingbiao said that in order to keep orders for workers to work and earn money, they should pay attention to each item.

They are careful and careful, and check the products before they leave the factory.

Lin Mingbiao worked with his employees to check every order, check the quality of the products, and work overtime almost every night. He said that this is to reduce the risk of customer refusal, and can not let the business which has already been small profits or even lose money appear again.

Increase R & D investment

Lay the foundation for the future

"Now the enterprise is in a relatively difficult time, but the more it is at this time, the more relaxed it is."

Lin Mingbiao said that despite the economic downturn, they are still working hard to tap the potential of enterprises and expand the emerging markets in Europe, and have increased investment in R & D and exhibitors.

In August, he took part in a shoe exhibition in the United States. Before that, they were preparing to participate in the exhibition held in Germany in September.

"This piece is about 20% more invested than last year."

Lin Mingbiao said that in the economic downturn, they paid more attention to product and enterprise publicity, and this year also increased R & D investment of 10%-15%.

In Lin Mingbiao's view, enterprises should invest more in the current situation in order to have more long-term development.

In the field of shoemaking for more than 30 years, he believes that the shoe industry is now at the bottom. At present, although the economic situation is not optimistic and the consumption demand is low, the shoes as a necessities of life are absolutely essential. He judged that the retailers are still cleaning up their inventory, and when the inventory is cleared, the market demand will rise again.

Therefore, he firmly believes that next year's situation should be better than this year.

"Every time we die.

Always find a way out.

"Every time we encounter such a crisis, there will be a leap."

Lin Mingbiao said that he has been in the shoe making industry for more than thirty years. He has experienced three or four such crises, and every crisis makes the industry change and improve at the time of life and death.

As early as the 90s of last century, at that time, Wenling shoemaking started the brand in the industry with "injection shoes". By 1997, most of the shoemaking industry was in a state of loss.

Since then, their processing technology has changed from the original PVC to PU, and the production process and materials have undergone a revolution.

By 2003, the shoemaking industry was sluggish, and there was "cold sticky" technology in their pformation.

"After many crises, we are able to seize the opportunity by changing in this crisis and forming an increasingly mature industry."

So, in Lin Mingbiao's view, it's only a period of 7-9 years. He believes that the current situation is also prompting.

Transformation and upgrading.

Lin Mingbiao said frankly, many enterprises are facing difficulties, hoping that the government can give support to the export tax rebate policy, relieve the pressure of the floating capital, and have some exemption or preferential measures on the insurance premium of the employees, so as to help enterprises to tide over this difficulty.