Zhejiang Luqiao Mall Boutique Apparel Market Opens

Fashionable and beautiful window display, bright and gorgeous lighting layout, luxurious high-end European style decoration.

August 25th, China Commodity Commodity mall two main building.

Open to guests.

This is another important step after the introduction of fur clothing to implement the "three mention and two drop" in Shangcheng company.

"Improving the efficiency of market management services, improving the business capabilities of market traders and improving the market grades of commodities," three points "is the main starting point to promote the pformation and upgrading of the mall market.

The boutique clothing market is built in accordance with the standard of shopping malls, the introduction of the total distribution, the general agent's residence, the wholesale and retail sale.

Set up benchmarking and guide the majority of business operators to become bigger and stronger.

Han Kehua, chairman of the mall, is an excellent judge.

Its significance to the mall.

Strengthening resource integration and enhancing core competitiveness

As one of the first places in the national market, Luqiao and Yiwu and Keqiao were also called the three strong markets in Zhejiang.

However, as the market in Luqiao has long been stuck in the traditional way of trading, lagging behind in planning, backward facilities, and lack of market brand competitiveness, many opportunities have been missed in the development process.

"We should vigorously promote the integration of resources in the professional market for subsistence materials, and effectively promote the relocation of China's commodity markets, the Southeast Asian non-staple food market and the small commodity market to build a distribution center for consumer goods in Taizhou."

In the "Luqiao 12th Five-Year" plan, the future orientation of the market is so positioned.

As a microcosm of the Luqiao market, there are also surplus and high-end commodities in the mall.

Deficiency.

At the same time, the traditional single spot trading mode has affected the volume and radiating radius of commodities.

The market needs further development, and the pformation and upgrading are imminent.

"Create a professional market complex", "dislocation operation", "adapt to mainstream consumption"......

A new concept of management has been included in the development strategy of Shangcheng company.

From the positioning of "dislocation operation" to the specific market operation, the boutique clothing market has locked the target customers in Taizhou's general agent and distributor.

"Shangcheng company hopes to take this opportunity to change the business philosophy of operators, pform from original pure spot trade to brand display, and further guide operators to take independent design and create their own brand."

General manager Yu Xiaogang said.

Setting up access threshold to enhance market awareness

As one of the first batch of business households settled in the mall, Shen Liming, the boss, witnessed the whole process from the beginning to the maturity of the mall.

He told reporters that he had already established the idea of establishing a company and systematized management, but he suffered from no suitable venue.

The boutique clothing market provided more than 1000 square meters of business area and finally fulfilled its dream.

In August 20th, reporters came to Shen Liming's men's League (Hongkong).

When he was limited, he was busy hanging clothes and setting up models.

"Decoration costs a total of about 1000000 yuan, specially invited a professional team in Wenzhou to design.

Despite the relatively large investment, I am very confident about the future. "

Shen Liming said.

Like Shen Liming, the investment of other merchants in the boutique clothing market is quite common. The shop area ranges from 143 square meters to more than 500 square meters, and the decoration costs exceed 800 yuan per square meter.

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According to Zhu Guang, assistant general manager of mall City, in order to ensure market positioning, the mall has set up an entry threshold, strictly controlling the agent qualification and business strength, business channels, customer distribution and even the quality of merchants.

In addition to considering the general agent and total distribution of the brand, the supplier must register at the Municipal Bureau of industry and commerce, with a registered capital of more than 5 million yuan.

In order to ensure the interests of the merchants, the managers of Shangcheng company visit the merchants every day to solve all kinds of problems raised by the merchants.

Not only that, in expanding business channels, Shangcheng company not only provides overall advertising, but also focuses on representative brands, holding brand promotion meetings, organizing consumer shopping festivals, etc., and making every effort to use the company's overall advantages to provide services and assistance to businesses.

"We hope that through the establishment of the boutique clothing market, we will cultivate more powerful business households, create high-end brands, and drive small businesses with large families, thus achieving the core competitiveness of the mall."

Zhu Guang said.

It is understood that the boutique clothing market is only the first step in the pformation and upgrading of the mall, to prepare for the relocation of the new market as a whole.

Following the successful pformation of the two district and the two floor, the mall is expected to build the "Korean Pavilion" on the third floor of the three district. At present, it is negotiating with the Seoul east gate clothing Market Association for cooperation, and plans to introduce Korean original garments directly.