How To Introduce The Selling Points Of Clothing To Customers

"Try it on if you like. This is our new style."

"Now some products are 30% off, just try them on if you like."

"This is this year's new fabric Modal fiber, which feels good."

Consumer psychology

Customers' browsing of products requires a process of analysis and consideration. At this time, it is critical to provide customers with the service of "guiding" purchase. Modeled greetings will not play a major role in sales.

Introduce the selling points of product style or other selling points to customers, and provide them with information with analytical value. However, many shopping guides know little about the basic knowledge of products, let alone provide clothing style sales recommendations.

　　 sale The biggest difference between aesthetic goods and other goods is the understanding of product aesthetic feeling. The perception of aesthetic style by Rongjin Shopping Guide in product recommendation will greatly help the transaction.

Problem analysis

"Try it on if you like, this is the new model we just arrived." "Now some products are 30% off, so try it on if you like." These two conventional languages are often used in terminal sales. Shopping guides who want to improve their performance should get rid of this stereotyped sales language.

"This is the new fabric Modal fiber of this year, which feels good." This is a good way to introduce products, but it's a pity that once customers ask "what is Modal fiber", the shopping guide usually has no following words. Therefore, no matter how the shopping guide introduces the selling points of the product, it must be thoroughly understood.

Examples of coping

"Hello, this style series is straight. Because the cutting design of the style is relatively simple, you can mix and match it with the styles in the series at will. If you like the handsome and free style, you can find what you like in it. The next series is mostly curved, and there are many styles that show femininity. You can choose them slowly."

The customer first looked at one side of the straight model and then looked at the other side of the curve model, as if they were still hesitating.

"Everyone's Costume style The grid can be ever-changing, as long as we grasp the core needs, we can try more. Everyone's dress has suitable keywords. For example, some people's keywords are changeable and different. They often try styles that have not been worn, and each time they have a new feeling. What are your keywords? "

The customer smiled and said, "I didn't think about it."

"Oh, that's a good idea. I like fashionable, feminine and creative clothes, but the recent occasions need to be professional." The customer finally said.

　　 "Well, if you have a lot of keywords, you actually have more solutions. For example, you can find the simplest style in the curve style I just introduced to you, so that you can have a sense of femininity and fashion. Then you can use this style with black and white bottoms, so that you will have a sense of formality. As for innovation, it can be reflected through the matching of shoes, bags and accessories How about I try it for you? If not, let's try several more ways, OK? "

The customer then walked into the fitting room.

Aesthetic selling is to impress customers with sincere attitude and professional matching technology through interaction, interaction and re interaction with customers.

Judge customer preferences through style elements

Customers who like flower patterns, pleated fly word edges, draped fabrics and other elements are hoping to reflect the impression of soft, elegant and advanced styles. The shopping guide can judge whether a customer is a buyer according to her own dress, and judge how to introduce style selling points and matching sales methods. Customers who like linear styles, neutral colors and stiff fabrics are mostly at the stage of working in the workplace, or they have a neutral temperament, so they prefer some free and handsome styles. The shopping guide can judge whether a customer is a buyer according to her own dress characteristics, and decide how to recommend selling points of style and matching sales methods. {page_break}

Those who like the dress style of regular and symmetrical overall outline do not like too many changes in dress style, and usually value Clothes & Accessories Quality and fabric texture. The shopping guide recommendation can focus on the technical pattern, fabric material and color of the clothing. The style that changes greatly or is too avant-garde is not suitable for such customers. Customers who like the scattered style levels and the non conformist design of matching elements reflect the dress style advocating freedom and individuality. Customers who like this style have a strong ability to accept fashionable and avant-garde styles. They attach more importance to the innovation of clothing styles than to the quality of clothing fabrics. When shopping guides recommend clothing styles to such customers, fashion and matching innovation are the key to attracting such customers to buy.