There Are Twelve Modes Of Display In The Clothing Store.
Shelves refer to various appliances such as cupboards, shelves, cabinets, boxes and so on, which are displayed and placed in the shop hall.
In recent years, in order to adapt to the new situation and enhance their competitiveness, local stores have made great efforts to adjust the display effect of the business hall. The main products such as shelves and counters have been modified, and some have bought new shelves to make the business hall look new.
The use of shelves to display goods is better than using stalls to make full use of the business space. The purpose is to arrange the goods in good order, make the customers clear at a glance, convey the commodity information to the customers fastest, stimulate and strengthen the purchase determination through the perceptual display of commodities, and also provide the basic service for the salesmen to provide customers with high standard of service.
Management
Facilities.
Whether they are cabinet shelves, cabinet shelves, box shelves, suspender shelves, etc., they are used to place different products for customers to choose.
A group of shelves separates different types of sales and forms a sales team, so that customers can walk into the shop hall and follow the channel net formed by the shelves, and see the various kinds of goods that the store operates. The sales and service of stores are directly done with customers before the shelves.
Proper space not only provides vertical arrangement for goods, but also provides convenience for salesmen to get on shelves, deliver goods and clean them.
1. display height
clothing
The height of the display rack is generally the most common 90 cm ~180 cm, and the best display place of the height from the chest to the eye of the customer is called "golden space".
2. concept of commodity category
According to the shape, color and price of the product itself, there are different ways of displaying different forms suitable for consumers.
Generally speaking, it can be divided into:
A. is small in size, and large in size.
B. the price is low before the price is high.
C. the darker colors are in front, and the brighter ones are behind.
D. seasonal commodities are in the front and the popular commodities are in the rear.
3. essentials of clothing display
The effective use of partitioned boards is to fix the position of goods, prevent goods from being out of stock, and keep the shelf uniformity.
The outward facing stereoscopic display enables customers to see goods easily.
The posting position of the price tag should be consistent, and it should be prevented from falling off. If there is a special activity, it should be marked with POP or special price tag.
Clothing display: from big to small, from left to right, from shallow to deep, from top to bottom.
4. shelf segmentation
Upper level: display some representative and sensible commodities.
The gold layer displays some distinctive and highly profitable products.
There are some stable commodities in the middle level.
The lower floors display some more expensive products.
5. focus focus display
Using lighting, color and
decorate
To create an atmosphere and focus on customers' attention.
6. standardization of clothing display
The label is positive, enabling customers to be clear and easy to take. It is also a basic way of display.
The display of safety and stability can make the open shelf shop without the risk of automatic caving, especially the top commodities.
The highest level of display must be unified.
7. vertical display of goods
That is, the so-called vertical display, moving up and down the eye is more comfortable and convenient than the left and right movement, but also to avoid customers do not see the display of goods.
Keeping the height of the goods and flexibly arranging the shelves can make the display more varied and balanced.
Keep the store clean and pay attention to hygiene.
8. a special display to make changes.
Using wall surface
Using pillars
Use counters
9. mass display
Hanging display
10. landscaping and layout display
POP display
11. methods and key points of commodity display
Basic methods of display and display:
Placement display
Side by side: display rack and display table.
Accumulation: sales platform, Chen Tai Tai
Throwing: floats, trolley
12. paste display
Posting: walls, paintings
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