Ralph Lauren: The Creator Of POLO Brand

Ralph Lauren grew up in New York, studied business courses in New York, worked as a sales person, and later had the opportunity to work in tie design, thus becoming interested in men's wear design, and began producing men's shirts, casual clothes,

Shoes and hats and leather goods.

When Lauren laid a solid foundation in the men's clothing industry, he began to try on the design of women's wear, and the woman introduced by Lauren in 1971.

The pattern of men's shirts is tailored to the female's figure, and the tailor is made to be elegant and novel. In 1972, one after another produced suits, sweaters and coats. These casual clothes that could be matched with each other attracted many professional women's love.

Lauren said, "what I want to show is the American style, that is, the feeling of being comfortable and free."

In 1974, Lauren was hired as the film "tycoon biography" for fashion design, which greatly affected the fashion of men in the world. At the same time, Lauren won the highest honor of the men and women clothing industry - the Codi prize, and many actors and celebrities became loyal customers of Lauren fashion.

Since then, Lauren has repeatedly won the "Codi prize" to continue his reputation.

Ralph Lauren is from the United States and has a strong American flavor.

Ralph Lauren's two brands, PolobyRalphLauren and RalphLauren, have pioneered the sales of high quality fashion products in the world, promoting the fame of designer Ralph Lauren and the brilliant image of Ralph Lauren brand.

Ralph Lauren (RALPH LAUREN)

The "American classic" brand.

Ralph Lauren (RalphLauren) is a high taste fashion brand with a strong American flavor. The highly stylized style is the common feature of Ralph Lauren's two famous brands, "Lauren Ralph Lauren" (Ralph Lauren's dress) and "Polo Ralph Lauren" (Ralph Laurenma ball Menswear).

In addition to fashion, Ralph Lauren (Ralph Lauren) brand also includes perfume, children's clothing, household products.

Ralph Lauren outlines an American Dream: a long lawn, crystal antiques, and Ma Baoju.

Ralph Lauren (Ralph Lauren)'s products: whether clothes or furniture, whether perfume or utensils, cater to the customers' yearning for the perfect life of the upper class.

Or, as Ralph Lauren (Ralph Lauren) himself said, "the purpose of my design is to achieve the best dream people can imagine."

Ralph Lauren (Ralph Lauren) fashion design combines fantasy, romance, innovation and classical inspiration. All the details are built on a concept that is not eliminated by time.

The main consumer class of Ralph Lauren (Ralph Lauren) is the middle-class or above income consumers and celebrities. Comfortable and well priced Ralph Lauren (POLO Lauren) POLO shirts have become the necessary clothing styles in wardrobe for everyone in Europe and Asia.