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It'S Like A Fashion Show. The London Olympics Deserves To Be The Most Fashionable Olympics

2012/7/30 8:27:00 311

London Olympic GamesFashion Show

People in the fashion industry said that this year's London Olympic Games was the most fashionable Olympic Games in history. Many famous fashion designers designed costumes for the contestants, including Armani, Prada, Ralph Lauren, etc. The athletes' entrance ceremony at the opening ceremony was very eye-catching.


   London Olympic Games The athletes' entrance ceremony at the opening ceremony was like a fashion show. Among the sportswear designers, there were many big names in the fashion industry, including Armani, Prada, Ralph Lauren, Stella McCartney, and so on. Fashion people even said that the London Olympic Games may be the most fashionable Olympic Games in history.


"For any designer, your design will attract the most attention of the audience." Avril Graham, editor of Harper's Bazaar miscellaneous fashion and beauty, said, "These clothes representing the country attract the attention of audiences around the world."


The Italians are definitely the winners of the best dressed athletes. Their costumes for the opening ceremony, closing ceremony and some competitions. It was designed by Giorgio Armani, while Pallada designed and sponsored the Italian sailing team.


Stella McCartney and Adidas cooperated to design sportswear and "Olympic Village Clothing" for the British team. McCartney drew inspiration from the iconic league logo, but she said she hoped to design sportswear "more delicate and feminine".


At the same time, design for the US team Costume It was Ralph Lauren. Although all the clothes were made in China, they were once criticized, the clothes of the US team were still the most stylish: clean navy jacket, crisp white trousers, navy berets and red and white striped scarves, which looked quite like Gatsby.


Jamaica team has attracted much attention because of sprinter Usain Bolt. Their clothes this year were designed by the daughter of legendary singer Bob Marley. Other well-known designers designing clothes for this year's Olympic Games include Hermes, a luxury brand that designs clothes for the French equestrian team, and Ferragamo, which designs clothes for the Republic of San Marino.


Some designers failed to design clothes but took the opportunity of London Olympics to promote their brands. For example, Carl Lagerfeld launched women's Olympic themed clothes, although he said he would not watch this year's Olympic Games.


At the same time, the high street chain H&M said that they would launch a special store to sell only sportswear.


At the opening ceremony, some national athletes' costume designs were quite surprising. The German team did not use their traditional national color. On the contrary, the female players wore pink tops, while the male players wore cornflower blue. The Czech team wore blue rain boots and white shorts.

 

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