Clothing Brand Is The Trend Of Future Garment Market Development.

China is the largest in the world. clothing Consumer countries are also the world's largest garment producers. With the manufacturing industry moving to low cost areas worldwide, production costs have generally risen. Clothing enterprises in developed countries as the main export markets are generally threatened by shrinking external demand and increasing costs. The dual pressure of export and cost has prompted Chinese garment enterprises to accelerate their transformation, from "OEM" to "OEM" for others, to create their own brands, from relying on exports to opening up the domestic market. Chinese garment enterprises are looking for new opportunities for development in the crisis.

First, the introduction of a garment brand enterprise with a systematic management system is the trend of the development of the garment market in the future.

After more than 20 years of development, although the clothing market has unique advantages in the field of clothing sales, it is also facing severe challenges and its original advantages are gradually weakening.

Take Liuhua business circle as an example, although Liuhua business circle occupies a pivotal position in the Chinese clothing market, but with the increase of land, rent and labor cost in Guangdong, the price competitiveness of the former Liuhua business circle has been greatly reduced and the cost advantage has been weakened.

The clothing industry and wholesale market in the mainland are all in the same place, and a large number of tourists have been diverted from the nearby procurement. The scale of the Liuhua clothing trade area is serious, lacking of overall planning and upgrading, and the competitive advantage of differentiation is not obvious. It is urgent to break through transformation.

In China Clothing enterprise In the era of accelerating transformation and creating independent brand, it is more and more necessary to change the clothing specialized market from a single garment wholesale function to a brand display platform with multiple service functions. That is to say, in the market management concept, from the landlord "rent collection concept" to the research and development of the operators, pay attention to the maintenance and publicity of the market image, attach importance to the transformation of supporting services to the operators, and in the market function, change from transaction to major customer service, brand display, fashion experience and exhibition Expo.

In China, whether the wholesale brand or the brand clothing has entered the era of brand competition, the price competition is the only competitive tool to change the brand competition. Therefore, the introduction of a pillar brand clothing enterprise with a perfect brand system and a growing enterprise that urgently needs to improve the present situation and strive to expand the layout of the business, and enter the specialized market of clothing are the direction of the development of Guangzhou international garment exhibition and Trade Center, and also the trend of the future development of the clothing specialized market.

Two, the clothing brand operation 5I system is a systematic operation mode for the sustainable development of clothing brand enterprises.

In today's brand management and consumption, there are few clothing brands that can meet the needs of brand operation, conform to the purchasing consciousness of the Chinese consumer market, and master the law of brand development. Why? Because China's clothing enterprises lack a brand systematic operation mode that can adapt to the current situation of Chinese clothing brand consumption market and the current situation of Chinese garment enterprises.

The clothing brand operation 5I system mode from the brand identity recognition system MI (enterprise brand "heart"), behavior recognition BI (enterprise brand "hand"), visual recognition VI (enterprise brand "face"), space recognition SI (brand "body"), product recognition PI (brand "soul") provides a systematic, leading and excellent fashion brand operation mode for enterprises. Extract clear and clear brand core value, brand positioning, brand personality charm, brand core identification and their dialectical relationship.

The apparel brand operation 5I system integrates the limited resources of clothing enterprises through systematic analysis and overall planning to integrate the abstract brand concept MI into the maximum internal management standard system, product development requirements, and the brand name, visual image, behavior recognition, spatial identification and product identification that are easily perceived by the target audience. It strengthens the "uniformity" and "difference" of the apparel enterprises to the interior, and provides a systematic and efficient operation mode for the brand building, management and marketing system innovation, brand expansion and product development, so as to reduce the management cost, improve communication efficiency and execution power, and enhance the internal operation ability and external competitiveness of the apparel enterprises.

Three, the establishment of modern fashion industry chain integrated innovation system is the core competitiveness of Guangzhou international clothing exhibition and Trade Center.

The specialized market should establish and improve an integrated system platform for brand enterprise's systematic construction and development. Guangzhou As a platform for the development of modern fashion industry, the international fashion exhibition and trade center integrates the relevant resources of the whole industry chain, giving full play to its advantages of being close to the market and mastering market dynamics, helping the enterprises enter into the clothing brand 5I system as the guidance, establishing a perfect brand system, grasping the brand development law, understanding the international information, establishing sales channels, and completing the metamorphosis development of the brand quickly and effectively.