Survival Of Underwear Enterprises

With the rising price of raw materials and the rising cost of labor, the "turning point" of China's underwear industry is coming soon. The severe reality is testing the wisdom and courage of Chinese underwear enterprises.

In the face of the coming of "inflection point", the Yexi dress group has adopted the marketing strategy of strategic adjustment, industrial upgrading and comprehensive layout of the one or two and three line cities to find a new way for enterprises. With unique wisdom and courage, it has created the glory and dream of a private enterprise.

The group is a large modern enterprise with the development, production and sale of the adjustable underwear. Since its establishment in the past three years, it has been focusing on the cause of women's beauty. In the face of the "turning point" of the underwear industry, it constantly adjusts its strategic thinking. Zou Jifu, executive director and marketing director of the Shenzhen apparel group, agrees that the underwear enterprises in the country are facing an important turning point as well as the whole country's environment. In fact, the "turning point" of Chinese underwear has really come.

As an adjusted underwear leader in China, the Yexi dress group has carried out strategic adjustment and industrial upgrading on the basis of its original basis, so that enterprises can develop at a higher level.

Since the beginning of this year, the love yarn group has adopted a big hand operation, first of all, the four largest companies.

The brand name is love yarn baby, hundred good tie, IFEICE (AI Fei SI) and GetFit (Song Fei) split operation, respectively set up love yarn baby dress Co., Ltd., Bai you ti dress Co., Ltd., IFEICE (AI Fei SI) dress Co., Ltd., GetFit (Song Fei) dress Co., Ltd., the four brands are independent operation, the purpose is to deal with the "turning point", seize business opportunities, realize the long-term and stable development of the brand, and comprehensively enhance the core competitiveness of enterprises.

Secondly, the love yarn group has upgraded its underwear brand, from underwear fabric to cutting process, from technology content to fashion elements, from terminal store upgrading to franchise policy optimization, all of which show the maturity of a lingerie enterprise to cope with the turning point.

Four brand new spring summer in 2012

Lingerie, in keeping with its original "elegance, fashion, comfort and health" features, has added popular elements into the elements of frivolity, elegance, romance and so on. "Beauty, sculpture, breast enhancement and health care" are four in one, giving women the grace and self confidence from inside to outside.

As we all know, underwear is the first "skin" of women, which is related to women's physical and mental health. With the extensive application of science and technology such as green, low carbon, nano technology, environmental protection and energy saving, it provides strong support for the upgrading of the underwear industry. The Yoshi dress group adopts environmentally-friendly materials and produces a large number of high-tech underwear with new functions, new concepts and new values. It not only attracts the eyes of countless modern women and franchisees, but also enhances the ability of controlling the market and the secret weapon to deal with the "turning point".

Love yarn baby, 100 excellent Ti memory alloy bra, implanted in the US military product - memory alloy steel ring, also called nickel alloy steel ring, so that the bra can not only support the breast well, but also create a comfortable and reasonable private space for the breast, ending the history of the ordinary steel ring to suppress the milk house.

The love bra baby, the hundred excellent Ti memory alloy bra can be machine washable and not deformed, is the perfect combination of technology and fashion, is a unique breast health product for women, and has fulfilled all the wishes and dreams of Chinese women.

At present, in

Having become the third leg of the brand, Zou Jifu, chairman of the company, will continue to take the strategy of channel as the king. In 2012, it entered the one or two and three tier cities in China, and plans to add 300 brand stores nationwide.