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Many International Brands Are Optimistic About China'S Advanced Clothing And Custom Market.

2012/7/10 19:49:00 18

Advanced Apparel CustomizationClothing SalesDior


Judging from the global economic situation, the current situation is indeed very optimistic.

Advanced garment customization

But ushered in the golden age.

Bruno Pavlovsky, President of Chanel brand, said: "this year is the best year for advanced custom garments, and sales are rising sharply."

Ralph Toledano, director of fashion department of Puig brand, says rich people are still rich, and his spring customization is inspired by Amy Winehouse.

Clothing sales

It is also up 23%.


Although the economic situation in the euro area has deteriorated and the economic development industry in China and other regions has begun to slow down, advanced customization seems to be more and more popular.

Customers from Asia and South America are increasingly focusing on advanced apparel customization, and the major brands are also aiming at this opportunity to prepare for their best efforts.



Donatella Versace will return to the stage of 8 years after leaving the stage of advanced custom clothes, and Raf Simons will also show itself as Christian.

Dior

The first advanced custom clothing series of brand design.

The brand of Jean Guy Vermont, founded in 1954, has been highly recognized in France. The brand has made advanced custom garments for Pierre Cardin, Paco Rabanne and other brands. Dior bought the brand not long ago, and will certainly add a lot to the advanced custom garments of Dior.


Valentino, Dior, Chanel brand and so on have increased the expenditure of senior custom garment series personnel and accessories, and hope to grasp market opportunities comprehensively and further open up the market of advanced custom garments.

For example, Giorgio Armani, Jean Paul Gaultier brand held a high-end custom dress show in Beijing and Shanghai early, and raised the awareness of the Chinese market for brands earlier.

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