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International Fashion Brands Are Going To Market In Australia, And 182 Stores Will Be Opened In 3 Years.

2012/7/10 9:29:00 30

Fashion BrandAustralian MarketZara

Nowadays, the international pandemic Fashion brand The company plans to seize the market in Australia in the next 3 years. The large number of shops and shops will promote the further prosperity of the Australian apparel market. But there are also concerns that the small garment retailers in Sydney and other cities will face the pressure of competition.


According to the plan, Zara and Topshop will open large stores in Sydney this spring. At the same time, H&M UNIQLO, Abercrombie&Fitch and Forever 21 will follow suit and are planning to open stores in the busiest commercial centers in Sydney. It is reported that by September this year, Zara will open 4 stores in Australia, while Topshop will open first stores in Sydney CBD in October this year, and plans to open 3 new stores next year.


A Morgan Stanley report says that in the next 3 years, the international fashion company will open 182 stores in Australia and will create a 1 billion 900 million Australian dollar sales.


Sydney fashion designers are not optimistic about the entry plan of the international fashion brands. The reason is that the Australian retail market is weak and needs to be in line with the market sentiment.


In this new business environment, it is bound to cause rent pressure on small retailers. It is understood that Zara The rental store in Sydney's West Tian Department Store is 15 years, while the small retailer's rental is twice as much as the former.


The owner of a boutique in Pitt Street, Sydney, points out that the introduction of international fashion brands to Sydney will attract more customers, but the rent will be raised. Therefore, we can not compete with these big businesses, no one can. Hodgkinson, a small business director of new state, said that the rapid influx of these international fashion brands will have some impact on local retailers.

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