Hebei Rongcheng Garment Industry Transformation Trilogy

"Innovation, gathering, brand" trilogy is making Rongcheng. Clothing industry In the process of transformation and upgrading, industrial characteristics and competitive advantages are rapidly formed, and its scale efficiency, brand benefit, agglomeration efficiency and extroversion are significantly improved. In the first quarter of this year, the clothing industry of the county achieved an industrial output value of 5 billion 660 million yuan, an increase of 18.01% over the same period last year, with an industrial added value of 970 million yuan, an increase of 19.06% over the previous year, and a total of 46 million 850 thousand US dollars in foreign exchange earnings from exports.

Improve the level of design innovation, and strive to increase the added value of products.

" Rongcheng garment industry If we want to occupy the market both at home and abroad forever, it is not enough to rely solely on expanding production. The most important thing is to continuously upgrade the economic value added of our products. And the key factor to enhance the added value is to constantly upgrade the level of design innovation and let Rongcheng clothing lead the trend. Zhang Hao, Secretary of Rongcheng county Party committee, told reporters.

Take the road of technological innovation, introduce talents, introduce advanced equipment from abroad, and accelerate the pace of technological transformation is Rongcheng. Clothing enterprise The three magic weapons of scientific and technological progress.

Rongcheng county has set up the garment Productivity Promotion Center in the whole province. It has introduced more than 100 advanced technologies, invested 15 million yuan to build "clothing research and development center", designed new styles of clothing, led the new trend of clothing, and made people dress fashionable and fashionable. It has gradually become the direction of Rongcheng clothing. Rongcheng county has also established cooperative relations with universities such as Beijing Institute Of Fashion Technology and Tianjin Textile College, and has trained professional technology and management personnel through "promoting science and technology to develop enterprises" and "school enterprise cooperation", so as to enhance its own design and R & D capability. At the same time, Rongcheng county pays close attention to the renewal of technology and equipment, and creates the greatest value with the most advanced machine. At present, the county has 55750 sets of imported equipment, accounting for 65% of the total equipment.

Upgrading the level of industrial agglomeration and speeding up the construction of modern parks

Walk into Rongcheng County Industrial Park, only 600 million yuan of investment in Hebei Peng Mao Group Co., Ltd. clothing raw materials processing projects are working overtime. The era of "fighting for each other" has passed. It is the way to survive that we can concentrate on the market and develop in a big way. Today, Rongcheng is insisting on upgrading the level of industrial agglomeration, focusing on speeding up the construction of garment industrial parks and making Rongcheng's clothing bigger and stronger. Rongcheng county magistrate Li Shaoxiang's words can be said in a word.

In order to further promote the upgrading of garment industry, Rongcheng county is trying to build a new industrial park with "clothing industry as the main body, garment supporting industry and high-tech industry as auxiliary". The county combines the long-term planning with the recent development goals, and integrates the park planning into the overall layout of the county. The total area of the industrial park is expanded from 4.9 square kilometers to 12 square kilometers, with emphasis on two regions. The leading industries in the eastern region are textile and garment industry and garment accessories processing zone, and the western region is equipment manufacturing, agricultural product processing and modern logistics. Since last year, it has planned and implemented five major garment industry projects, including the garment industrial park covering 10 square kilometers, the Baigou bridge south market, the garment accessories Industrial Park, the clothing research and development center, the Anhui white horse Rongcheng clothing city and so on. The total investment is about 28000000000 yuan. The county persists in promoting the integration of projects, parks and industries, and encourages county enterprises to concentrate on the parks, attracting foreign enterprises to enter the park, and gradually realizing the "industry gathering to the park and the park to the city" to form a dynamic "competition unit". At present, in the industrial park, enterprises are scrambling to create famous brands, build famous enterprises, and focus on increasing investment in technological transformation and improving technology content. They have embarked on a connotative way of development. In 2011, the output value of 26 enterprises in the park reached 1 billion 500 million yuan. This year, more than 10 enterprises will be added to the park, and the investment will reach 1 billion yuan.

Speed up the brand building project, and the garment industry will go out quickly.

In March this year, Rongcheng county organized nearly 20 garment enterprises to go to Shanghai, together with the heads of some garment enterprises in Southern Yangtze River and famous fashion designers to discuss Rongcheng's clothing development plan. Wu Haiyan, Yin Hongsheng, Wu Xuekai and other 10 well-known fashion designers were successfully hired as the chief designer of Rongcheng garment industry development consultant and leading enterprise, which effectively injected new vitality into the upgrading and brand building of Rongcheng garment industry.

"Brand prosperity" is the future of garment industry development in Rongcheng county. Through implementing the strategy of "going out", Rongcheng County exchanges and cooperates with businessmen from all over the country. Since 2010, successively in Shanghai, Hefei, Beijing, Dalian and other places successfully convened different forms of apparel industry docking conference, strengthening the docking with the developed countries such as Shanghai, Jiangsu and Zhejiang, and the United States, Italy, France and other advanced countries, successfully called the "North China clothing and famous city" regional brand.

Rongcheng county energetically supports the garment enterprises with brand advantages to expand their scale and grade, encourage enterprises to link up funds and brands, form close conglomerates, build industry leading enterprises, and promote industrial upgrading. The county has promulgated the "award for clothing brand construction", and has won a heavy reward for the enterprises that won the Chinese famous brand and China's well-known trademarks. At the same time, we should actively support the garment industry to become bigger and stronger, encourage and lead the garment enterprises in the county to embrace the market at home and abroad, butt up with large enterprises at home and abroad, seek cooperation with big brands, and accelerate the transformation of Rongcheng clothing brand from OEM to independent brand.